Digital Content Creation and Strategy Ontario College Graduate Certificate program

Program Overview

The Digital Content Creation and Strategy program at Georgian College is a one-year Ontario College Graduate Certificate that equips students with the skills to create and manage effective digital content. Through practical and theory-based learning, students develop technical skills in video production, photography, web design, and social media management, while also gaining an understanding of user experience and design principles. Graduates are prepared for diverse career opportunities in the digital content field, including roles in content creation, strategy, and management.

Program Outline

Extracted Information about the Digital Content Creation and Strategy Program at Georgian College:

Degree Overview:

• Program Name: Digital Content Creation and Strategy
• Credential: Ontario College Graduate Certificate
• Delivery: Full-time, part-time
• Duration: 1 year

Program Description:

This program equips students with the skills and knowledge to capture ideas and deliver effective messages in today's media-rich business environment. Through practical and theory-based learning, students develop production skills in social media, communications, video and audio production, photography, and web design. Emphasizing user experience and design functionality, the program blends individual and collaborative projects to build skillsets applicable to various sectors.

Objectives:

• Prepare students to create and manage digital content in diverse industries.
• Develop students' technical skills in various media production areas.
• Enhance students' understanding of user experience and design principles.
• Foster critical thinking and problem-solving skills in digital content creation.
• Prepare graduates for managerial roles in the digital content landscape.

Outcomes:

• Graduates will be equipped to create engaging and effective digital content across various platforms.
• They will possess technical skills in video and audio production, photography, web design, and social media management.
• Graduates will understand user experience principles and implement them in their work.
• They will possess critical thinking and problem-solving skills in a digital content context.
• Graduates will be prepared for diverse career opportunities in the digital content field.

Outline:

• The program consists of 15 courses delivered over two semesters.
• The first semester focuses on foundational skills in video production, editing, still photography, web design, writing for social media, visual media principles, and content creation strategies.
• The second semester delves deeper into media trends, social media, content marketing, digital strategy, and project management.
• Additional information about individual modules and courses can be found in the program outline available on the Georgian College website.

Assessment:

• Assessments will take various forms, including exams, assignments, presentations, and projects.
• Specific assessment criteria will be outlined in each course.
• The program aims to provide comprehensive and meaningful feedback to students regarding their work.

Teaching:

• The program is delivered by experienced faculty with industry backgrounds.
• Teaching methods include lectures, discussions, collaborative projects, hands-on labs, and guest speakers.
• Students will also have access to state-of-the-art facilities and equipment to support their learning.

Careers:

• Graduates are well-positioned for diverse careers in digital content creation, strategy, and curation.
• Possible career paths include digital content creator, social media manager, influencer, strategist, entrepreneur, and more.
• The program also prepares graduates for leadership and managerial roles within the digital content domain.

Other:

• The program is offered at the Georgian College downtown Barrie location.
• Students have access to various student services, including career support, counseling, and academic advising.
• The program emphasizes small class sizes to facilitate personalized learning and interaction with professors.

Overall:

The Digital Content Creation and Strategy program at Georgian College provides a comprehensive and industry-relevant education for individuals seeking a career in the evolving world of digital content creation and management. The program's thorough curriculum, experienced faculty, and focus on practical skills will equip graduates with the necessary knowledge and expertise to excel in their chosen field.