Advertising and Marketing Communications Ontario College Diploma program

Program Overview

Georgian College's Advertising and Marketing Communications program equips students with the skills and knowledge to succeed in the competitive field of advertising and marketing. Through a combination of theoretical and applied learning, students gain expertise in various aspects of the industry, including social media marketing, media planning, and digital content creation. The program's hands-on experience through Treefort, Georgian's in-house ad agency, prepares graduates for careers in advertising or marketing departments across various industries.

Program Outline

Extracted Information from the Advertising and Marketing Communications (ADMC) program at Georgian College:

Degree Overview:

• Program Description: This program delves into the dynamic world of advertising and marketing communications.
Students gain theoretical and applied knowledge in progressive marketing communication and acquire industry techniques for various advertising/communication functions. The program covers social media marketing, media planning and buying, integrated marketing and communication, professional presentation skills, sales, graphic design, and digital video and content creation. Through Treefort, Georgian's in-house ad agency, students gain hands-on experience by applying their knowledge and skills to real client-based projects.
• Objectives: To equip students with the skills and knowledge to succeed in the competitive field of advertising and marketing communications.
• Outcomes: Graduates are prepared for careers in advertising or marketing departments across various industries, including retail, distribution, public relations, technology, media, and manufacturing.

Outline:

• Program Structure: Full-time, 2 years
• Delivery Method: In person
• Courses:
• 19 program courses
• 1 program option course
• 2 communication courses
• 3 general education courses
• 1 field placement

Careers:

• Potential career paths: Advertising and Marketing Communications, including roles such as:
• Creating and placing advertising materials
• Engaging in advertisement sales
• Working in advertising agencies (creative, research, production, client services)
• Employment opportunities:
• Industries: retail, distribution, public relations, technology, media, manufacturing
• Roles: advertiser, marketer, sales representative, etc.

Other:

• Work-integrated learning: The program includes a field placement component for hands-on experience.
• Admission requirements: OSSD or equivalent, Grade 12 English (C or U).
• For more details about these aspects, you can consult the program outline or contact the program coordinator.