Part-Time Diploma in Advertising, PR, Sales, & Marketing

Program Overview

This part-time diploma equips students with in-depth knowledge and practical skills in marketing, advertising, sales, and public relations. It emphasizes digital marketing transformation and prepares students for the challenges of a fast-paced industry. The program includes case studies, interactive discussions, and utilizes Moodle for resource engagement and interactive learning. Graduates are well-equipped for diverse career options in various industries, including public relations, sales, brand management, and advertising.

Program Outline

Diploma in Marketing, Advertising, Sales & Public Relations

Degree Overview:

This part-time diploma equips students with in-depth knowledge and practical skills in marketing, advertising, sales, and public relations, preparing them for the challenges of a fast-paced industry. It emphasizes the importance of digital marketing transformation and equips students with the necessary skills to thrive in today's market.

Objectives:

• Develop a strong understanding of marketing communications tactics, methods, and channels.
• Learn the key aspects of an effective advertising campaign.
• Explore strategic PR planning, communication techniques, and crisis management strategies.
• Master the challenges of sales management and leverage new technologies.
• Gain proficiency in evaluating marketing metrics models to measure the effectiveness of marketing spending.

Outline:

Part-Time Diploma Structure:

• Offered as both a part-time program (one academic year) and an intensive 12-week program.
• Divided into four modules:
• Marketing Essentials
• Advertising & Communications
• Public Relations & Crisis Management
• Sales & Performance Measurement
• Case studies are integral to the program.
• Encourages interactive discussions and student contributions.
• Utilizes Moodle for resource engagement and interactive learning.

Course Content:

• Marketing Essentials: Analyze marketing performance and productivity, explore digital marketing transformation, and develop successful marketing strategies.
• Advertising & Communications: Discover traditional and modern advertising practices, brand positioning, and develop practical skills in advertising and branding.
• Public Relations & Crisis Management: Equip students with the necessary skills to practice effective PR, including engaging with stakeholders, managing crisis situations, and utilizing online and offline communication tools.
• Sales & Performance Measurement: Gain a comprehensive understanding of the sales management process, B2C and B2B sales techniques, and the role of technology in sales solutions.

Assessment:

• Continuous assessment for each module.
• Individual and group assessments.
• Written assignments.
• Case study analysis.
• MCQs.
• Presentations.

Teaching:

• Interactive workshops focused on practical applications of key tools and techniques.
• Guest speakers sharing industry insights and experiences.
• Moodle platform facilitating student engagement and access to resources.

Careers:

• Diverse career options in various industries: retail, fashion, manufacturing, financial services, leisure and tourism, consumer goods.
• Potential careers: public relations, sales, brand management, advertising, general management.
• Program graduates are well-equipped to develop and implement strategies within organizations.

Other:

• Progression to DBS Programmes: Exemptions at Level 1 of some Evening Business and Marketing (Hons) Degree programs at DBS.
• Student Profile: Individuals seeking upskilling in marketing or those returning to the workforce and wanting to refresh their skills.
• Fees: €2,000 (inclusive of tuition and course material).
• Next Intake: January 2024.
• Schedule: 2 evenings per week, 6.15-9.30pm.
• DBS Facilities: Online Notes System (Moodle), DBS Library, Careers and Appointment Service, subsidised parking and canteen.
• Contact: admissions@dbs.ie, 01 417 7500.
• Application Procedures: Available on the DBS website.

The fee for our Marketing, Advertising, Sales & PR course is €2,000. This is inclusive of tuition and course material.