Part Time Evening Diploma in Event Management & PR

Program Overview

This Diploma in Event Management & PR equips students with the skills to plan and manage successful events. It combines project management, marketing, and public relations principles, covering event planning, communications, operations, and emerging trends. Students complete an individual event project as their final assessment, preparing them for careers in event coordination, marketing, and public relations.

Program Outline

Diploma in Event Management & PR

Degree Overview:

This program equips students with the knowledge and skills to plan and manage successful events, including corporate, sporting, and entertainment events. It combines project management, marketing, and public relations principles to provide a comprehensive approach to event planning.

Objectives:

• Enable students to identify and develop successful events.
• Develop robust plans for all stages of event execution.
• Build and manage event teams, budgets, and marketing strategies.
• Enhance communication skills using public relations techniques.
• Understand safety, risk, and emergency planning for events.
• Manage all aspects of event operations, including logistics and crowd management.

Program Content:

• Event Planning & Management: Introduces event types, project management principles, and pre-event, during-event, and post-event actions.
• Event Communications: Marketing and Public Relations: Covers marketing concepts, targeting, PR, and presentation skills for effective communication.
• Event Operations: Focuses on execution, including functional areas like transport, crowd management, logistics, and communications.
• Emerging Trends in the Events Sector: Explores current and future trends in event technologies, social media, consumer behavior, and data.

Outline:

• Delivery: 14 weeks, 1 evening class per week (6.15-9.30pm)
• Content: Project management, marketing, public relations, event operations, and emerging trends.
• Modules:
• Event Planning & Management:
Project management principles, event types, and planning stages.
• Event Communications: Marketing and Public Relations: Marketing concepts, targeting, PR, and presentation skills.
• Event Operations: Logistics, transport, crowd management, communications, and operational aspects.
• Emerging Trends in the Events Sector: Trends in technology, social media, consumer behavior, and data.
• Assessment: Individual event project (100%).

Assessment:

• Individual event project: Students plan and manage a real-world event as their final assessment.

Teaching:

• Faculty: Experienced professionals with over a decade of industry experience.
• Methods: Interactive lectures, case studies, group discussions, and practical exercises.

Careers:

• Potential roles: Event coordinator, assistant event manager, assistant PR executive, marketing assistant.
• Opportunities: Various industries, including corporate events, entertainment, sports, and non-profit organizations.

Other:

• Fees: €1,500 (inclusive of tuition, registration, exam fees, and DBS library membership).
• Next intake: February 2024.
• Application process: Contact admissions team for details.
Please note that some details may be missing or require further clarification.

The fee for this Diploma is €1,500 this is inclusive of tuition, registration, exam fees and DBS library membership. This fee must be paid in full before the course begins.