Higher Diploma in Digital Marketing

Program Overview

The Higher Diploma in Science in Digital Marketing is a one-year full-time program designed to equip graduates with the skills and knowledge to effectively integrate digital marketing opportunities and challenges into decision-making roles within an organization. The program focuses on developing learners' understanding of digital content curation, integrated digital marketing communications, marketing technologies and tools, and data-driven metrics for marketing activities. Graduates will be prepared for diverse digital marketing roles and potential further postgraduate studies.

Program Outline

Extracted Information: Higher Diploma in Science in Digital Marketing (Full-Time)

Degree Overview:

Overview:

• This program is a one-year full-time conversion award for a Higher Diploma in Science in Digital Marketing (Level 8, 60 ECTS).
• The program focuses on helping graduates acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles within an organization.
• The program enables graduates to play an active role in diverse digital marketing roles and potentially pursue further postgraduate studies.

Objectives:

• Provide a framework for understanding current problems and insights in digital marketing.
• Develop knowledge and understanding of digital content curation for modern organizations.
• Develop learners' knowledge and ability to apply integrated digital marketing communications.
• Demonstrate knowledge of marketing technologies and tools.
• Provide an in-depth appreciation of modern data-driven metrics for marketing activities.
• Equip learners with tools to explore web analytics and understand campaign metrics.
• Apply advanced research skills to draw conclusions and offer recommendations within the marketing environment.

Other:

• This program is designed for graduates who wish to upskill in digital marketing strategy, theory, and practice.
• Graduates will be able to integrate digital marketing opportunities and challenges into decision-making roles within an organization.

Outline:

Year 1:

• Digital Marketing Management (5 ECTS): Introduces the principles and concepts of digital marketing.
• Digital Content and Storytelling (5 ECTS): Focuses on developing skills in creating and managing digital content.
• Digital Marketing Communications (10 ECTS): Covers various digital marketing communication channels and strategies.
• Digital Marketing Technologies and Tools (10 ECTS): Provides an overview of different digital marketing technologies and tools.
• E-Business Emerging Technologies (10 ECTS): Explores emerging technologies in e-business.
• Digital Marketing Analytics and Metrics (10 ECTS): Focuses on measuring and analyzing digital marketing campaigns.
• Digital Portfolio (10 ECTS): Opportunity to showcase skills and knowledge through a final project.

Structure:

• The program comprises seven modules, totaling 60 ECTS.
• Learning activities include lectures, workshops, labs, online classes, and tutorials.
• The program is delivered in a blended format, with a combination of face-to-face and online learning.
• Daytime attendance is required for this full-time program.

Assessment:

• The program utilizes a continuous assessment strategy focused on producing a project artefact, such as an e-book, digital storybook, or digital poster.
• The assessment focuses on practical application and skills demonstration.

Teaching:

• The program is taught by experienced faculty with expertise in digital marketing.
• The blended learning format allows for flexibility and caters to different learning styles.
• The program also incorporates case studies and real-world scenarios to enhance the learning experience.

Careers:

• Graduates can pursue careers in diverse digital marketing roles.
• This program also prepares graduates for further postgraduate studies in digital marketing.
• The program equips graduates with the skills and knowledge to navigate the digital economy and its evolving landscape.

Other:

• The program is offered as part of the HCI Pillar 1 initiative, with funding options available for eligible applicants.
• Eligibility criteria and application procedures are outlined in the provided text.
• The program is a valuable opportunity for individuals seeking to enter or advance their careers in digital marketing.
Please refer to the official program website or contact the Dublin Business School for the most up-to-date information.