| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
This online BA (Hons) in Marketing with Event Management equips students with specialized knowledge and skills in both fields. It prepares graduates for careers in various marketing and event management disciplines, including customer service, product management, event planning, and strategic management. The program features a flexible online format designed for working professionals, with experienced faculty and a focus on practical application.
Program Outline
Degree Overview:
Type:
BA (Hons) in Marketing with Event Management
Overview:
This program combines specialized marketing and event management modules, preparing students for careers in dynamic national or international environments. It covers modern marketing and event management theory and practice comprehensively.
Objectives:
- Equip graduates with specific marketing and event management knowledge and skills.
- Prepare students for employment in various marketing and event management disciplines, including:
- Customer service
- Product/brand management
- Research management
- Stakeholder communication
- Event planning
- Risk management
- Strategic management
Other:
- All classes are delivered online.
- Designed for working professionals.
Outline:
Stage 1:
- Core Modules:
- Economic Perspectives
- IT Essentials
- Marketing Essentials
- Business Context & Organisation
- Maths & Stats for Business
- Learning to Learn
- Digital Content Creation
Stage 2:
- Core Modules:
- Marketing Communications
- Selling and Sales Management
- Marketing Research
- Digital Marketing Concepts
- Advanced Economic Perspectives
- Electives: Choose 2 from the following:
- Cloud Computing for Business & Marketing
- Digital Marketing Planning & Management
- Web Design and Client-Side Development
- Event Planning
- The Events Environment
Stage 3:
- Core Modules:
- Consumer Behaviour
- Strategic Marketing
- Services Marketing
- Capstone Project
- Electives: Choose 2 from the following:
- International Marketing
- Creativity, Innovation & Entrepreneurship
- Web Marketing Design & Development
- Cloud Technology for Marketing
- Event Operations & Crowd Management
- Event Marketing
Assessment:
- Continuous assessment through essays, case studies, presentations, literature reviews, and projects (individual and group work).
- End-of-year examinations held in late April/early May.
- Stage 1 subjects may include an in-class assessment in December.
Teaching:
- Experienced faculty with industry expertise.
- Interactive and engaging learning environment.
- Focus on practical application of knowledge and skills.
Careers:
- Service Management
- Marketing Management
- Advertising Management
- Branding and Customer Service Management
- Sales Management
- New Business Development
- Customer Relationship Management
- Event Planning and Management
- Public Relations
Other:
- Minimum entry requirements:
- Leaving Certificate: 2H5s and 4 O6s/H7s (including Mathematics and English)
- FETAC: Full Level 5 award with at least 3 distinctions
- A-Levels/GCSE: 4 GCSEs at grade C (including Mathematics and English) and 2 A-Levels at grade C or higher
- BTEC: Minimum of a BTEC National Diploma in a cognate area
- Mature applicants welcome.
- English language proficiency required for non-native speakers.
- Fees: €590 per year for 10 credit modules, €300 per year for 5 credit modules.
- Application deadline: September 2024.
Program Details Summary:
| Section | Information | |---|---|
| Degree Overview | Type: BA (Hons) in Marketing with Event Management; Overview: Combines specialized marketing and event management modules; Objectives: Prepares students for careers in various marketing and event management disciplines; Other: All classes delivered online, designed for working professionals.
|
| Outline | Stage 1: Core modules in business and marketing fundamentals; Stage 2: Core modules in marketing and event management, electives in specific areas; Stage 3: Core modules in advanced marketing and event management, electives in specialization areas.
|
| Assessment | Continuous assessment through various assignments, end-of-year examinations.
|
| Teaching | Experienced faculty, interactive and engaging learning environment, focus on practical application.
|
| Careers | Service Management, Marketing Management, Advertising Management, Branding and Customer Service Management, Sales Management, New Business Development, Customer Relationship Management, Event Planning and Management, Public Relations.
|
| Other | Minimum entry requirements, mature applicants welcome, English language proficiency required for non-native speakers, fees, application deadline.
|
Dublin Business School: A Summarization
Overview:
Dublin Business School (DBS) is an independent college located in the heart of Dublin, Ireland. It is part of Kaplan Inc., a global provider of education services. DBS has a strong reputation for its quality of teaching and its commitment to providing a positive learning experience.
Services Offered:
DBS offers a wide range of services to its students, including:
Academic Programs:
Full-time and part-time degrees, certificates, diplomas, postgraduate programs, professional accountancy programs, and online courses.Student Support:
Academic support, career advice, personal attention, disability support, and student welfare services.Campus Life:
Sports clubs, societies, student events, and a thriving student community.Library Resources:
Access to a vast collection of print and online books, journals, and databases.Virtual Learning Environment:
Moodle platform for lecture notes, support materials, and online learning resources.Student Life and Campus Experience:
DBS provides a vibrant and supportive campus environment. Students have the opportunity to join sports clubs and societies, participate in student events, and connect with a diverse student community. The college is located in the heart of Dublin, offering easy access to the city's cultural attractions, entertainment venues, and employment opportunities.
Key Reasons to Study There:
Ladder of Opportunity:
DBS offers a flexible range of programs that allow students to progress their careers.City Centre Location:
The college is situated in the heart of Dublin, providing a dynamic and convenient learning environment.Student Support:
DBS provides comprehensive support services to ensure students succeed academically and personally.World-Class Teaching:
The college has a strong reputation for its high-quality teaching and commitment to student learning.Academic Programs:
DBS offers a wide range of academic programs across various disciplines, including:
Business & Management:
Accounting & Finance, Marketing & Event Management, Business & Management, Professional Accountancy.Arts:
Psychology & Social Science, Counselling and Psychotherapy, Media & Journalism.Information Technology:
Computing, Data Analytics, Fintech.Law:
Law.Other:
DBS is recognized and accredited by Quality & Qualifications Ireland (QQI). The college also offers free and partially funded Springboard+ and HCI courses in various fields, including Business and Digital, Computing, Analytics, Fund Accounting, and Fintech.
Entry Requirements:
The BA (Hons) in Marketing program at Dublin Business School (DBS) has the following entry requirements:
Standard Applicants:
For standard applicants, the minimum entry requirements are:
- Leaving Certificate: Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, including Mathematics and English or another language.
- FETAC: Applicants must have a full Level 5 FETAC Award (i.e., 8 modules) with at least 3 distinctions.
- A-Levels / GCSE: Applicants must obtain a minimum of 4 GCSE passes at grade C, including Mathematics and English or another language, plus 2 A-Level passes at grade C or higher.
- BTEC: Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
Mature Applicants:
Applicants over 23 years of age who do not meet the minimum entry requirements can apply as mature students. They will be assessed based on age, work experience, general education standard, motivation, and commitment to the program. Required documents include transcripts, CVs, and other relevant documentation.
International Applicants:
For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL) is required. This must be evidenced through recognized English Language tests such as IELTS, Cambridge Certificate, PTE, or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
Language Proficiency Requirements:
For international applicants, the following language proficiency requirements apply:
- IELTS: Minimum score of 6.5 overall, with no band below 6.0.
- Cambridge Certificate: Minimum score of 176 overall, with no score below 169.
- PTE: Minimum score of 62 overall, with no communicative skill score below 59.
- DBS English Assessment: Minimum score of 70%.
Note:
Language proficiency requirements may vary depending on the applicant's nationality and educational background. It is recommended to contact the Admissions Office for the most up-to-date information.
