Online Diploma in Digital Marketing & Strategy

Program Overview

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This online diploma in Digital Marketing & Strategy equips learners with the skills to design, execute, and measure effective digital campaigns. Through interactive virtual classes, students gain a comprehensive understanding of core digital marketing concepts, including content marketing, SEO, social media, and website analytics. The program is ideal for individuals seeking to advance their marketing careers or establish a strong digital presence for their businesses.

Program Outline

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Online Diploma in Digital Marketing & Strategy: Detailed Information

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Degree Overview:

This online diploma equips you with the necessary skills to design, build, manage, and measure effective online and digital campaigns. It caters to individuals seeking to pursue a career in digital marketing, advance their existing marketing career, or solidify their business's digital presence.

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Objectives:

• Provide a comprehensive understanding of core digital marketing skills.
• Equip learners with the ability to design and execute effective digital strategies.
• Enable graduates to measure and analyze the success of digital campaigns.
• Prepare individuals for a career in digital marketing or enhance their existing marketing skillset.

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Outline:

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Program Content:

• Online Marketing: Analyze strategies to drive traffic, generate leads, and manage online presence.
• Content Marketing Programs: Develop engaging content to attract and activate customers online.
• Inbound Marketing Strategies: Implement strategies to attract and convert potential customers.
• SEO and Website Optimization: Optimize websites for search engines to improve visibility and organic traffic.
• Pay Per Click Marketing: Utilize paid advertising platforms to reach target audiences effectively.
• Website Analytics: Analyze website data to understand user behavior and optimize performance.
• Email Marketing: Leverage email marketing to nurture leads and engage customers.
• Effective Use of Social Media: Analyze key social media platforms and channels to develop effective social media strategies.
• Developing and Executing a Digital Strategy: Create a holistic digital strategy aligned with business goals.
• Online Sales Optimization: Implement strategies to optimize website content and improve conversion rates.

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Structure:

• The program is delivered entirely online through an interactive virtual learning environment.
• Weekly classes are streamed live and recorded using Zoom, facilitating lectures, group discussions, and student presentations.
• Learning materials and activities are accessible through the Moodle platform.
• Students have access to the DBS Online Library, which includes eBooks, academic papers, and research materials.

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Course Schedule:

• One online class per week.
• One podcast per week.

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Individual Modules:

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Online Marketing:

• Learn strategies for driving traffic, creating awareness, and generating and managing leads online.

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Content Marketing Programmes:

• Understand the power of content marketing and develop engaging content to attract and activate customers online.

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Inbound Marketing Strategies:

• Implement strategies to attract and convert potential customers through inbound marketing techniques.

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SEO and Website Optimization:

• Learn how to optimize websites for search engines to improve visibility and organic traffic.

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Pay Per Click Marketing:

• Utilize paid advertising platforms such as Google Ads and Facebook Ads to effectively reach target audiences.

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Website Analytics:

• Analyze website data to understand user behavior and optimize website performance.

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Email Marketing:

• Leverage email marketing to nurture leads, engage customers, and drive conversions.

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Effective Use of Social Media:

• Analyze key social media platforms and channels to develop effective social media strategies.

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Developing and Executing a Digital Strategy:

• Create a holistic digital strategy aligned with business goals and objectives.

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Online Sales Optimization:

• Implement strategies to optimize website content and improve conversion rates, ensuring the sales funnel meets targets and goals.

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Assessment:

• The program utilizes 100% continuous assessment through various methods, including assignments, online quizzes, and presentations.

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Teaching:

• The program features experienced lecturers who are experts in their respective fields.
• The online delivery format allows for an interactive learning experience with live classes, discussions, and group projects.
• Students have access to online resources and support, including the Moodle platform and the DBS Online Library.

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Careers:

• Graduates of this program are equipped with the skills and knowledge to pursue various career opportunities in digital marketing, including:
• In-house digital marketing
• Agency digital marketing
• Ecommerce site management
• Online PR
• Entrepreneurship

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Other:

• The program is offered part-time and is ideal for working professionals who want to enhance their skills without interrupting their current employment.
• The next intake for the program is in March 2024.
• The program fee is €1,500, which includes tuition, registration, and DBS library online membership.
• The program is open for applications.
Interested individuals can contact the admissions team for more information. For the most up-to-date information, please refer to the official DBS website or contact the admissions team.

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The fee for this online diploma is €1,500. This is inclusive of tuition, registration and DBS library online membership. This fee must be paid in full before the course begins.