Digital Business and Innovation

Program Overview

The Digital Business and Innovation (BSc) program at Dublin City University equips students with the skills and knowledge to thrive in the digital landscape. It emphasizes hands-on experience, industry engagement, and the transformative power of digital technologies across business functions. Graduates are prepared for diverse careers in management consulting, digital marketing, data analytics, entrepreneurship, and more.

Program Outline

Degree Overview:

Digital Business and Innovation (BSc)

Overview:

The Digital Business and Innovation (BSc) program at Dublin City University (DCU) is a four-year undergraduate program designed to equip students with the skills and knowledge needed to thrive in the rapidly evolving digital landscape. This program is the first of its kind in Ireland, emphasizing the transformative power of digital technologies across various business functions.

Objectives:

• Develop critical thinking and problem-solving skills within a digital business context.
• Master the use of various digital tools and technologies relevant to contemporary business practices.
• Gain a thorough understanding of emerging technologies and their potential impact on business models.
• Cultivate an entrepreneurial mindset and the ability to innovate within digital environments.
• Hone leadership and personal agility skills to navigate the complexities of the digital economy.

Program Description:

This program focuses on hands-on experience and real-world applications of digital technologies. Students engage in industry-focused projects, simulations, and case studies to develop practical skills in areas such as:

• Business analytics
• Digital marketing
• Data science
• Cybersecurity
• Blockchain
• Artificial intelligence
• User experience design

Outline:

Year 1:

• Critical Thinking for Business
• Learning Innovation for Enterprise
• Digital Business Ecosystem
• Digital Business Tools
• Transform Yourself: Self-Awareness
• Business Analytics 1
• Accounting for Business
• Fundamentals of Economics

Year 2:

• Digital Business Models
• Failure
• Digital Lab
• Transform Yourself: Personal Agility
• Innovators' Toolkit |Critical Thinking in Action
• Project Management for Digital Business
• Digital Marketing
• New Product Development and Innovation Studies
• Data Analytics for Marketing Applications

Year 3:

• INTRA 12-month paid work placement

Year 4:

• Challenge-Based Project
• Digital Business Leadership and Change
• Conscious Innovation
• Transform Yourself: Future Proof
• Innovation Economics
• Analytics and Visualisation
• Business Strategy

Assessment:

Assessments vary across modules and may include:

• Continuous assessment (e.g., assignments, presentations, quizzes)
• Examinations (written and practical)
• Project work
• Participation in class discussions and activities

Teaching:

The program employs a blend of teaching methods, including:

• Interactive lectures
• Small group tutorials
• Workshops
• Industry guest speakers
• Project supervision
• Online learning resources
The faculty comprises experienced academics and industry professionals who bring real-world expertise to the classroom.

Careers:

Graduates of the Digital Business and Innovation program can pursue diverse career paths in various industries, including:

• Management consulting
• Digital marketing
• Data analytics
• Entrepreneurship
• Technology startups
• Innovation management
• Project management
The program equips graduates with the skills and knowledge needed to succeed in a future driven by digital technologies.

Other:

• The program emphasizes industry engagement through partnerships with leading companies and organizations.
• Students have the opportunity to participate in international exchange programs and study abroad opportunities.
• Please refer to the official DCU website for the most up-to-date and accurate program information.
• Admission requirements and fees are not included in this response.

Tuition Fees and Payment Information:

Full time Student Contribution. €3,043 per annum EU Status Fee €5,922 per annum Non EU Fee. €15,000 per annum