| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Master in Digital Marketing at ISM prepares students for a career in the rapidly evolving digital marketing industry through hands-on learning, internships, and expert instruction. With a focus on user behavior, social media, and digital tools, this program equips graduates with the skills necessary for success in various marketing roles, fostering high employability and career advancements.
Program Outline
Master of Digital Marketing
Objectives: The program aims to prepare students for the rapidly evolving online marketing world, equipping them with the skills to draft digital marketing strategies, plan cross-media online campaigns, analyze data, and utilize new online marketing tools like chatbots, voice search, AI, or podcasts.
During your studies, you'll have the chance to chat with digital experts from the online marketing world and work on your own projects and digital marketer case studies.
The Master in Digital Marketing includes practice-oriented courses, an integrated 12-week internship, and an extensive market research project to help you develop your marketing-related entrepreneurial and analytical skills. Students apply theoretical knowledge through projects that require
teamwork to solve real-life problems in marketing management.
Key Facts about this Program:
- Program Name: Master of Arts (M.A.) in Digital Marketing
- Duration: 3 semesters plus 1 semester for master thesis (4 semesters total)
- Campus: Berlin
- Accreditations: AACSB, FIBAA, German Accreditation Council
- Language: 100% English
- The application process consists of uploading certain documents, an interview with the program director and the preparation of a shorty case study powerpoint presentation.
Focus Areas:
- User/Consumer Behavior
- Social Media & Community Management
- Influencer Marketing
- Search Engine Optimization
- Messenger Marketing
- Content Management
- Digital Project Management
Program Highlights:
- Intensive exchange with digital experts from the online marketing world
- Practical projects and digital marketer case-studies
- Practice-oriented courses
- Integrated 12-week internship
- Extensive market research project
- Real-life case-studies, study excursions, and internships for hands-on experience
- Increased employability after graduation
Program Content
1. Semester
Fundamentals of Digital Marketing
- Digital Business Models & Platform Economy (2 ECTS)
- Consumer/User Behavior (2 ECTS)
- Internet & Social-Media-Recht (2 ECTS)
Marketing Strategy & Planning
- Digital Marketing Strategy & Brand Management (2 ECTS)
- Omni-Channel Marketing Planning (2 ECTS)
- Digital Marketing Game (2 ECTS)
Marketing Research
- Qualitative Market Research (2 ECTS)
- Advanced (quantitative) Market Research (2 ECTS)
- Marketing Analytics & Data-driven Marketing (2 ECTS)
Digital Marketing Dashboard
- Customer Relationship Management (2 ECTS)
- Customer Journey/User Experience Management (2 ECTS)
- Marketing Controlling (2 ECTS)
Digital Communication
- Influencer Relations & Influencer Marketing (2 ECTS)
- Cross-Media Communication & Storytelling (2 ECTS)
- Social Media & Community Management (2 ECTS)
2. Semester
Digital Skills
- Technical Online Marketing Basics (2 ECTS)
- Digitales Projektmanagement (2 ECTS)
- Softwareanwendungen & Contentmanagement (2 ECTS)
Digital Marketing Tools
- Messenger Marketing (2 ECTS)
- SEO, SEM & SEA (2 ECTS)
- Audio Marketing (2 ECTS)
Leadership Skills
- Corporate Governance & Business Ethics (2 ECTS)
- Negotiation, Communication & Executive Presentations (2 ECTS)
- Cross Cultural Leadership (2 ECTS)
Digital Marketing Research/Consulting Project (6 ECTS)
Internship (Work placement) I (6 ECTS)
3. Semester abroad
You will spend the third semester at one of our partner universities worldwide (24 ECTS).
Internship (Work placement II) (6 ECTS)
4. Semester Master thesis
For your master thesis you will receive 30 ECTS.
Teaching:
- Teaching Methods: The program emphasizes practice-oriented learning through real-life case-studies, study excursions, and internships.
- Faculty: The program is taught by experienced digital marketing lecturers from the business world.
Careers:
Potential Career Paths:
- Online Marketing Manager
- Social Media & Community Manager
- Affiliate or Influencer Marketing Manager
- Industries:
- Creative world of marketing
Benefits:
- High demand for digital marketing skills
- Valuable marketing skills and expertise
- Increased employability
- Diverse career opportunities in various industries
- Entrepreneurial prospects
- Enhanced analytical and communication abilities
- Networking opportunities
Other:
- Semester Abroad: The program includes a compulsory integrated semester abroad at one of around 190 partner universities.
- Double Degree: Students have the opportunity to earn a double degree at one of the partner universities abroad.
- Fast Track Option: Students can complete the program in 3 semesters by omitting the semester abroad and shortening the internship period.
- This requires 210 ECTS from their Bachelor degree or alternative admission criteria.
- CHE Master's Ranking: ISM was rated very positively in the CHE university ranking for Master's degree programs, achieving four out of five stars in all ten categories.
- Internationality: ISM has students from 84 nationalities, with 30% being international students.
- Network: ISM has around 190 partner universities for the semester abroad.
- Teaching atmosphere: Students study in small learning groups.
ISM International School of Management Germany (Berlin, Dortmund, Munich, Frankfurt, Cologne, Hamburg, Stuttgart)
Overview:
ISM International School of Management is a private university in Germany offering a range of business-related programs. It is known for its international focus, practical orientation, and strong corporate network. ISM is one of the few private universities in Germany to hold the prestigious AACSB accreditation, signifying its commitment to high-quality teaching and research.
Services Offered:
ISM provides a comprehensive range of services to its students, including:
Study Advisor:
Personalized guidance and support throughout the application and study process.International Office:
Assistance with international exchange programs and study abroad opportunities.Career Center:
Resources and support for career development, including job search assistance and internship placements.Student Office:
Administrative support and assistance with student life matters.Language Center:
Language courses and support for students to improve their language skills.Library:
Access to a wide range of academic resources and materials.Entrepreneurship as a Service:
Support and resources for students interested in starting their own businesses.Alumnimanagement:
Networking opportunities and support for graduates.Student Life and Campus Experience:
ISM offers a vibrant and international campus experience with:
Small learning groups:
Facilitating personalized attention and interaction with professors.Professors with practical career experience:
Bringing real-world insights and knowledge to the classroom.Cozy learning atmosphere:
Fostering a supportive and collaborative environment.Students from around the world:
Providing a diverse and enriching learning experience.Over 190 partner universities:
Offering extensive opportunities for study abroad semesters.Key Reasons to Study There:
International AACSB accreditation:
Demonstrating high-quality teaching and research standards.Strong corporate network:
Providing access to internships, job opportunities, and industry connections.Practical orientation:
Emphasizing real-world application of knowledge through projects and internships.High employability rate:
Graduates are highly sought after by employers.Top rankings:
Recognized as a leading international business university.Seven campuses across Germany:
Offering flexibility and choice of location.Academic Programs:
ISM offers a wide range of academic programs, including:
Bachelor's Programs:
- International Management
- Finance & Management
- Applied Data Science & Business Analytics
- Information Systems
Master's Programs:
- International Management
- Strategic Marketing Management
- Digital Marketing
- Finance
- International Business
- Logistics & Supply Chain
- Luxury, Fashion & Sales Management
- Strategic Sports Management
- Psychology & Management
- Entrepreneurship
MBA Programs:
- General Management (full-time and part-time)
Distance Learning:
- Online Bachelor's and Master's programs
Other:
ISM also offers:
Online Info Sessions:
Providing information about its programs and application process.Study fee discounts:
Offering financial assistance to eligible students.Online admission test:
Facilitating the application process.Free online consultations:
Providing personalized guidance from study advisors.Note:
This summary is based on the provided context and does not include any contact details, hyperlinks, or email addresses.
Entry Requirements:
- Curriculum vitae (CV)
- A successfully completed bachelor's degree (transcript of records), comprising at least 180 ECTS points (for the Fast Track option 210 ECTS points), or
- An equivalent course of study at a university or university of applied sciences or a foreign university of equivalent level, and
- Examinations must have been taken in one of the following areas:
- You have a previous study degree in Economics, or
- Can demonstrate at least 30 ECTS credits from the subject areas of Economics, Marketing, PR or Market Research.
- Important: missing subject-specific ECTS points can be replaced by demonstrated work experience or corresponding internships.
Language Proficiency Requirements:
Proof of English language knowledgeFor your masters, you can prove your proficiency in the English language as follows:
- Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or
- A degree in English Studies or
- Have at least 30 ECTS in an English-language higher education program or
- Proof that you are a native speaker (will be assessed on a case-by-case basis).
Great professors with an incredible amount of real industry experience! Incredibly well organized and structured. Simply great!
The very different courses, from accounting to marketing, give you an overview of the diversity of what you can/will expect in your professional life. The lecturers take the time to answer questions and if there is a problem with understanding, the best possible help is provided.
