Master in Fashion Management | Luxury Fashion & Sales
| Program start date | Application deadline |
| 2024-09-30 | 2024-09-15 |
| 2025-09-29 | 2025-07-15 |
Program Overview
The M.A. in Luxury, Fashion & Sales Management program equips students with specialized knowledge in business management, international trade, and sales within the luxury goods industry. Combining theoretical concepts with practical experience like internships and excursions, the program emphasizes internationality and offers opportunities for global exposure. Graduates are well-prepared for careers in brand management, product development, marketing, merchandising, and more, with job opportunities at renowned companies in the industry.
Program Outline
The Master of Luxury, Fashion & Sales Management Program at ISM
Objectives: This Master program aims to equip students with core business management knowledge and specialized skills to excel in marketing, branding, international trade, purchasing, or sales within the luxury and consumer goods industries.
Description: The program combines theoretical knowledge with practical experience, including internships, workshops, and excursions.
It emphasizes internationality and provides opportunities for students to gain experience in global fashion hotspots such as Düsseldorf, Berlin, Paris, New York or Milan.
Key Facts about this Program:
- Program Name: M.A. Luxury, Fashion & Sales Management
- Program Structure: Standard period of study: 3 semesters plus 1 semester thesis
- Semester start: September (fall term)
- Degree obtained: Master of Arts
- Campuses: Munich, Berlin
- Accreditations: AACSB, FIBAA, German Accreditation Council
- Admission requirements: 30 ECTS points in the fields of business sciences, business psychology, or media and communication studies
- Semester abroad: One compulsory integrated semester abroad
- Practical experience: 12 weeks compulsory internship, workshops, excursions
- Double Degree: Get a second master's degree from a partner university
- Language: 100% English
Program Content
1st Semester
Fundamentals of Luxury & Fashion Management
- Strategies, Markets & Players (2 ECTS)
- Consumer Behaviour (2 ECTS)
- Trademark Law & Copyright (2 ECTS)
Brand Management
- Brand Identity, Value & Pricing (2 ECTS)
- Brand Architecture (2 ECTS)
- Luxury Brand Communication, Media Planning & Controlling (2 ECTS)
Design & Operation Management
- Industrial & Product Design (2 ECTS)
- Luxury & Fashion Buying (2 ECTS)
- Supply Chain & Operations Management (2 ECTS)
Marketing Research
- Qualitative Market Research (2 ECTS)
- Advanced (quantitative) Market Research (2 ECTS)
- Marketing Analytics & Data-driven Marketing (2 ECTS)
Sales Management
- Sales Performance Management (2 ECTS)
- E-Tailing (2 ECTS)
- Recruitment & Training Strategies (2 ECTS)
Work placement (12 ECTS)
2nd Semester
Customer Experience Management
- CRM & Clienteling (2 ECTS)
- Architecture, Interior Design & Merchandising (2 ECTS)
- Creativity, Art & Luxury Event Management (2 ECTS)
Leadership Skills
- Corporate Governance & Business Ethics (2 ECTS)
- Negotiation, Communication & Executive Presentations (2 ECTS)
- Cross Cultural Leadership (2 ECTS)
New Luxury Management
- Developing New Luxury Models: Design Thinking Method (2 ECTS)
- Digital Luxury (2 ECTS)
- Sustainable Luxury (2 ECTS)
Market Research Project/Case (6 ECTS)
3rd Semester
Semester abroad. (24 ECTS)
MASTER'S THESIS (30 ECTS)
Teaching:
- Faculty: The majority of lecturers have extensive practical experience and work in companies such as Montblanc, Hugo Boss, or Procter & Gamble.
- Unique Approaches: The program incorporates practical relevance and internationality.
- Students participate in project work, study excursions, and a twelve-week practical phase (internships).
Careers:
Potential Career Paths:
- Brand management
- Product development or product management
- Trend scouting (international fashion and lifestyle trends)
- Store management
- Marketing and e-commerce
- Merchandising
- Procurement
- Logistics
Opportunities: Graduates find job opportunities at manufacturers, retail companies, or agencies.
Outcomes: Graduates become versatile specialists and managers for powerful fashion brands and companies.
Examples of Companies: Cartier, Hublot, Bulgari, Christian Dior Couture, Gucci, BMW, Porsche, Loreal, Gebrüder Heinemann, Beiersdorf, PUMA, LVMH Perfumes & Cosmetics, Louis Vuitton, Accenture, Deloitte, Google, Chanel, and many more.
Other:
- Fast Track Option: Students can complete the program in 3 semesters by omitting the semester abroad and shortening the internship period.
- This requires 210 ECTS from a Bachelor's degree or alternative admission criteria.
- Practical Relevance: The program incorporates practical relevance through project work, study excursions, and a twelve-week practical phase (internships).
- Industry Connections: The program has strong ties with professional practice, as evidenced by the involvement of lecturers from companies like Montblanc, Hugo Boss, and Procter & Gamble.
- Student Experience: The program provides opportunities for students to experience different cultures and gain global perspectives, as illustrated by the example of Christina Exner, who chose Shanghai for her semester abroad.
- Career Support: The program provides career support through internships, working student jobs, and networking opportunities.
- Employer Perspective: The program is recognized by employers as a valuable source of talent, as evidenced by the quote from Rolf Sigmund, former Managing Director of L'Oréal Germany GmbH.
ISM International School of Management Germany (Berlin, Dortmund, Munich, Frankfurt, Cologne, Hamburg, Stuttgart)
Overview:
ISM International School of Management is a private university in Germany offering a range of business-related programs. It is known for its international focus, practical orientation, and strong corporate network. ISM is one of the few private universities in Germany to hold the prestigious AACSB accreditation, signifying its commitment to high-quality teaching and research.
Services Offered:
ISM provides a comprehensive range of services to its students, including:
Study Advisor:
Personalized guidance and support throughout the application and study process.International Office:
Assistance with international exchange programs and study abroad opportunities.Career Center:
Resources and support for career development, including job search assistance and internship placements.Student Office:
Administrative support and assistance with student life matters.Language Center:
Language courses and support for students to improve their language skills.Library:
Access to a wide range of academic resources and materials.Entrepreneurship as a Service:
Support and resources for students interested in starting their own businesses.Alumnimanagement:
Networking opportunities and support for graduates.Student Life and Campus Experience:
ISM offers a vibrant and international campus experience with:
Small learning groups:
Facilitating personalized attention and interaction with professors.Professors with practical career experience:
Bringing real-world insights and knowledge to the classroom.Cozy learning atmosphere:
Fostering a supportive and collaborative environment.Students from around the world:
Providing a diverse and enriching learning experience.Over 190 partner universities:
Offering extensive opportunities for study abroad semesters.Key Reasons to Study There:
International AACSB accreditation:
Demonstrating high-quality teaching and research standards.Strong corporate network:
Providing access to internships, job opportunities, and industry connections.Practical orientation:
Emphasizing real-world application of knowledge through projects and internships.High employability rate:
Graduates are highly sought after by employers.Top rankings:
Recognized as a leading international business university.Seven campuses across Germany:
Offering flexibility and choice of location.Academic Programs:
ISM offers a wide range of academic programs, including:
Bachelor's Programs:
- International Management
- Finance & Management
- Applied Data Science & Business Analytics
- Information Systems
Master's Programs:
- International Management
- Strategic Marketing Management
- Digital Marketing
- Finance
- International Business
- Logistics & Supply Chain
- Luxury, Fashion & Sales Management
- Strategic Sports Management
- Psychology & Management
- Entrepreneurship
MBA Programs:
- General Management (full-time and part-time)
Distance Learning:
- Online Bachelor's and Master's programs
Other:
ISM also offers:
Online Info Sessions:
Providing information about its programs and application process.Study fee discounts:
Offering financial assistance to eligible students.Online admission test:
Facilitating the application process.Free online consultations:
Providing personalized guidance from study advisors.Note:
This summary is based on the provided context and does not include any contact details, hyperlinks, or email addresses.
Entry Requirements:
- Curriculum vitae (CV)
- A successfully completed bachelor's degree (transcript of records), comprising at least 180 ECTS points (for the Fast Track option 210 ECTS points), or
- An equivalent course of study at a university or university of applied sciences or a foreign university of equivalent level, and
- at least 30 ECTS points in the fields of business sciences, business psychology, or media and communication studies.
- If you have not studied for a Bachelor's degree in economics or if your quantitative ECTS points are not sufficient, you can prepare yourself for your management studies with the ISM Pre-Master (goes for 1 semester and you receive 30 ECTS points).
- Qualified professional experience or internships can be used to compensate for a lack of field-specific ECTS points. Field-specific activities include those in the areas of marketing, sales, retail, purchasing, and logistics:
- Marketing, in particular market research
- Brand or Retail Management
- Trade and distribution
- Logistics
Language Proficiency Requirements:
Proof of English language knowledgeFor your masters, you can prove your proficiency in the English language as follows:
- Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or
- A degree in English Studies or
- Have at least 30 ECTS in an English-language higher education program or
- Proof that you are a native speaker (will be assessed on a case-by-case basis).
Great professors with an incredible amount of real industry experience! Incredibly well organized and structured. Simply great!
The very different courses, from accounting to marketing, give you an overview of the diversity of what you can/will expect in your professional life. The lecturers take the time to answer questions and if there is a problem with understanding, the best possible help is provided.
