Master in Fashion Management | Luxury Fashion & Sales

Program Overview

The M.A. in Luxury, Fashion & Sales Management program equips students with specialized knowledge in business management, international trade, and sales within the luxury goods industry. Combining theoretical concepts with practical experience like internships and excursions, the program emphasizes internationality and offers opportunities for global exposure. Graduates are well-prepared for careers in brand management, product development, marketing, merchandising, and more, with job opportunities at renowned companies in the industry.

Program Outline

The Master of Luxury, Fashion & Sales Management Program at ISM

Objectives: This Master program aims to equip students with core business management knowledge and specialized skills to excel in marketing, branding, international trade, purchasing, or sales within the luxury and consumer goods industries.

Description: The program combines theoretical knowledge with practical experience, including internships, workshops, and excursions.

It emphasizes internationality and provides opportunities for students to gain experience in global fashion hotspots such as Düsseldorf, Berlin, Paris, New York or Milan.

Key Facts about this Program:

• Program Name: M.A. Luxury, Fashion & Sales Management
• Program Structure: Standard period of study: 3 semesters plus 1 semester thesis
• Semester start: September (fall term)
• Degree obtained: Master of Arts
• Campuses: Munich, Berlin
• Accreditations: AACSB, FIBAA, German Accreditation Council
• Admission requirements: 30 ECTS points in the fields of business sciences, business psychology, or media and communication studies
• Semester abroad: One compulsory integrated semester abroad
• Practical experience: 12 weeks compulsory internship, workshops, excursions
• Double Degree: Get a second master's degree from a partner university
• Language: 100% English

Program Content

1st Semester

Fundamentals of Luxury & Fashion Management

• Strategies, Markets & Players (2 ECTS)
• Consumer Behaviour (2 ECTS)
• Trademark Law & Copyright (2 ECTS)

Brand Management

• Brand Identity, Value & Pricing (2 ECTS)
• Brand Architecture (2 ECTS)
• Luxury Brand Communication, Media Planning & Controlling (2 ECTS)

Design & Operation Management

• Industrial & Product Design (2 ECTS)
• Luxury & Fashion Buying (2 ECTS)
• Supply Chain & Operations Management (2 ECTS)

Marketing Research

• Qualitative Market Research (2 ECTS)
• Advanced (quantitative) Market Research (2 ECTS)
• Marketing Analytics & Data-driven Marketing (2 ECTS)

Sales Management

• Sales Performance Management (2 ECTS)
• E-Tailing (2 ECTS)
• Recruitment & Training Strategies (2 ECTS)

Work placement (12 ECTS)

2nd Semester

Customer Experience Management

• CRM & Clienteling (2 ECTS)
• Architecture, Interior Design & Merchandising (2 ECTS)
• Creativity, Art & Luxury Event Management (2 ECTS)

Leadership Skills

• Corporate Governance & Business Ethics (2 ECTS)
• Negotiation, Communication & Executive Presentations (2 ECTS)
• Cross Cultural Leadership (2 ECTS)

New Luxury Management

• Developing New Luxury Models: Design Thinking Method (2 ECTS)
• Digital Luxury (2 ECTS)
• Sustainable Luxury (2 ECTS)

Market Research Project/Case (6 ECTS)

3rd Semester

Semester abroad. (24 ECTS)

MASTER'S THESIS (30 ECTS)

Teaching:

• Faculty: The majority of lecturers have extensive practical experience and work in companies such as Montblanc, Hugo Boss, or Procter & Gamble.
• Unique Approaches: The program incorporates practical relevance and internationality.
• Students participate in project work, study excursions, and a twelve-week practical phase (internships).

Careers:

Potential Career Paths:

• Brand management
• Product development or product management
• Trend scouting (international fashion and lifestyle trends)
• Store management
• Marketing and e-commerce
• Merchandising
• Procurement
• Logistics

Opportunities: Graduates find job opportunities at manufacturers, retail companies, or agencies.

Outcomes: Graduates become versatile specialists and managers for powerful fashion brands and companies.

Examples of Companies: Cartier, Hublot, Bulgari, Christian Dior Couture, Gucci, BMW, Porsche, Loreal, Gebrüder Heinemann, Beiersdorf, PUMA, LVMH Perfumes & Cosmetics, Louis Vuitton, Accenture, Deloitte, Google, Chanel, and many more.

Other:

• Fast Track Option: Students can complete the program in 3 semesters by omitting the semester abroad and shortening the internship period.
• This requires 210 ECTS from a Bachelor's degree or alternative admission criteria.
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• Practical Relevance: The program incorporates practical relevance through project work, study excursions, and a twelve-week practical phase (internships).
• Industry Connections: The program has strong ties with professional practice, as evidenced by the involvement of lecturers from companies like Montblanc, Hugo Boss, and Procter & Gamble.
• Student Experience: The program provides opportunities for students to experience different cultures and gain global perspectives, as illustrated by the example of Christina Exner, who chose Shanghai for her semester abroad.
• Career Support: The program provides career support through internships, working student jobs, and networking opportunities.
• Employer Perspective: The program is recognized by employers as a valuable source of talent, as evidenced by the quote from Rolf Sigmund, former Managing Director of L'Oréal Germany GmbH.