Bachelor of Business Administration: Marketing Management

Program Overview

Kwantlen Polytechnic University's Marketing Management program equips students with the skills to analyze customer needs, develop effective marketing strategies, and manage marketing plans. The program offers flexible study options, including part-time and evening classes, and features a capstone project with real-world clients. Graduates are prepared for careers in sales, marketing, advertising, and other business-related fields.

Program Outline

Fully Detailed Extraction of Program Information:

Degree Overview:

• Emphasis: Marketing Management
• Key Focus: Gaining insights into customer needs and developing effective strategies to serve them.
• Learning Outcomes: Students will acquire the necessary skills to conduct business activities using contemporary social media applications, analyze quantitative and qualitative information using web tools, develop communication initiatives and marketing plans, manage and implement marketing plans, utilize professional and persuasive communication skills, and demonstrate an understanding of the entire organization and its role in corporate citizenship.
• Delivery: Full-time and part-time intensive study available.
• Course Schedule: Many classes are scheduled after 4:00 p.m. and in the evenings to accommodate working students.
• Uniqueness:
• Degree capstone project for a real client organization.
• Learning partnerships with businesses, applied projects, and ongoing work experience.
• Flexible entry points for transferring credits from recognized programs.
• Exit/re-entry flexibility for students to complete the program at their own pace.
• Professional development opportunities for individuals seeking higher-level training.
• Articulated courses with other universities and colleges for ease of transferability.
• Target Audience:
• High school graduates interested in a Bachelor of Business Administration degree in Marketing.
• Business students from various disciplines who wish to expand their knowledge and skills in marketing.
• Current Kwantlen Polytechnic University students who wish to better understand marketing for their field.
• Mid-level managers seeking to upgrade their marketing skills through part-time studies.
• International students seeking a BBA in Marketing from an accredited university.

Outline:

• Curriculum: Focuses on intensive applied business training with an emphasis on marketing management, new and emerging media, and marketing analytics.
• Content:
• Contemporary quantitative and qualitative tools.
• Industry-driven curriculum developed in consultation with experts.
• Course content is designed to prepare graduates for immediate employment.
• Course Schedule: Many classes are offered after 4:00 p.m. and in the evenings.

Careers:

• Career Paths:
• Sales, Marketing, and Advertising Managers
• Retail Trade Managers
• Business Development Officers
• Marketing Researchers
• Consultants
• Professional Occupations in Business Services to Management
• Professional Occupations in Public Relations and Communications
• Retail Trade Supervisors
• Job Titles:
• Business Development Officer
• Market Research Executive
• Marketing Analyst
• Advertising Account Executive
• Business Management Consultant
• Management Analyst
• Promotion Specialist
• Marketing Manager
• Assistant Marketing Manager
• Marketing Executive
• Manager Marketing Planning
• Retail Division Manager
• Manager Digital Marketing
• Manager Social Media
If you require more specific information about the program, please refer to the official Kwantlen Polytechnic University website or contact the program directly.