Program Overview
La Salle University's 5-year B.A./M.A. in Communication program combines a comprehensive undergraduate foundation with advanced strategic communication expertise. Students develop advanced communication skills, gain a deep understanding of communication theory and research, and prepare for leadership roles in various communication fields. The flexible hybrid format and experienced faculty provide a personalized and engaging learning experience. Graduates are highly sought after for careers in public relations, social media management, journalism, and more.
Program Outline
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Degree Overview:
This 5-year accelerated program combines a Bachelor of Arts (B.A.) in Communication with a Master of Arts (M.A.) in Strategic Communication. It provides students with a comprehensive understanding of communication theory, research, and practice, and prepares them for professional careers in various communication fields.
Objectives:
- Develop advanced communication skills in writing, speaking, and critical thinking.
- Gain a thorough understanding of communication theories and research methods.
- Acquire expertise in strategic communication planning and execution.
- Prepare students for leadership roles in communication-related fields.
Outline:
- B.A.
- in Communication: Students complete a foundational curriculum in communication theory, research, and practice. They choose a concentration area from:
- Public Relations
- Journalism
- Digital Media
- Advertising
- Interpersonal Communication
- Organizational Communication
- M.A.
- in Strategic Communication: Students deepen their knowledge of strategic communication concepts and apply them to real-world situations. They complete coursework in:
- Strategic Communication Planning
- Persuasion and Influence
- Public Relations Campaigns
- Media Relations
- Crisis Communication
- Social Media Marketing
- Communication Research Methods
- Course Schedule: The program offers a flexible hybrid format, with online and on-campus courses. Students typically take 3-4 courses per semester.
- Individual Modules:
- COM 208 – Introduction to Digital Video: Covers audio and video production fundamentals, storytelling techniques, and audience research.
- COM 312 – Persuasion, Power, and Influence: Explores persuasive message strategies across various contexts, including interpersonal settings and mass media campaigns.
- COM 613 – Strategic Public Relations: Focuses on strategic public relations functions, including situation analysis, goal setting, strategy development, message crafting, and evaluation.
Assessment:
- A combination of coursework assignments, exams, projects, and presentations are used to assess student learning.
- The M.A. program culminates in a capstone project, where students apply their knowledge and skills to a real-world communication challenge.
Teaching:
- Experienced faculty with expertise in various communication fields teach the program.
- Small class sizes facilitate interactive learning and personalized feedback.
- The program utilizes a learner-centered approach, emphasizing active participation and critical thinking.
Careers:
Graduates of the program are prepared for diverse careers in communication, including:
- Public Relations Specialist
- Social Media Manager
- Content Marketing Specialist
- Advertising Copywriter
- Journalist
- Communication Consultant
- Corporate Trainer
Other:
- Graduates with a communication degree earn higher starting salaries compared to those with a bachelor's degree only.
- The unemployment rate for communication graduates with a master's degree is significantly lower than those with only a bachelor's degree.
