Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Diploma
Major
Public Relations
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
The Public Relations Minor at La Salle University equips students with the knowledge and skills to manage public perception and communicate effectively. Through 18 credits of required courses, students gain expertise in public relations fundamentals, writing, and campaigns. This minor complements any major and prepares graduates for careers in public relations, marketing, and communications.
Program Outline
Outline:
- 18 Credits of Required Courses:
- Mass Media and Society (COM 101) - 3 credits
- Presentation Skills (COM 150) - 3 credits
- Public Relations Fundamentals (COM 207) - 3 credits
- Persuasion, Power, and Influence (COM 312) - 3 credits
- Public Relations Writing (COM 357) - 3 credits
- Public Relations Cases and Campaigns (COM 387) - 3 credits
Careers:
- Public Relations Specialist
- Marketing Communications Specialist
- Corporate Communications Specialist
- Social Media Manager
- Event Planner
- Advertising Account Executive
- Public Affairs Officer
- Government Relations Specialist
- Non-profit Communications Director
Other:
- This minor can be combined with any major offered at La Salle University.
- It provides students with the skills they need to understand and manage public perception of organizations and individuals.
- It also gives students hands-on experience in writing press releases, developing marketing campaigns, and managing social media accounts.
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