Marketing (BSBA)

Program Overview

La Salle University's Marketing (BSBA) program equips students with comprehensive marketing knowledge and skills through a blend of theory and hands-on experiences. The program emphasizes experiential learning, real-world application, and development of critical thinking and problem-solving abilities, preparing graduates for diverse career paths in the marketing field.

Program Outline

Marketing (BSBA) at La Salle University

Degree Overview:

• Overview: The Marketing (BSBA) program at La Salle University is a four-year, on-campus program that integrates social, economic, and quantitative sciences.
It aims to equip students with essential marketing skills while allowing them to pursue a broad range of interests.
• Objectives: The program aims to provide students with a comprehensive understanding of marketing principles, theories, and practices.
It emphasizes hands-on learning, real-world application, and development of critical thinking and problem-solving skills.
• Program Description: The program features semester-long research projects with real clients, case studies of successful organizations, and exercises in team building, interpersonal communication, and leadership.
Students also gain insights from industry professionals through guest lectures and campus visits.

Outline:

• Program Content: The program covers a wide range of topics, including consumer behavior, marketing research, marketing strategy, digital marketing, branding, advertising, sales, and international marketing.
• Program Structure: The program consists of a core curriculum of marketing courses, along with electives that allow students to specialize in specific areas of interest.

Assessment:

• Assessment Methods: The program utilizes a variety of assessment methods, including exams, assignments, presentations, projects, and participation.

Teaching:

• Teaching Methods: The program employs various teaching methods, including lectures, discussions, case studies, simulations, and group projects.
• Faculty: The faculty consists of experienced marketing professionals with expertise in various areas of the field.
• Unique Approaches: The program emphasizes experiential learning through internships, co-ops, and travel/study courses.

Careers:

• Career Paths: The program prepares students for various career paths in marketing, including:
• Account Executive
• B2B Sales
• Brand/Product Manager
• Customer Relations Representative
• Digital Advertising Specialist
• Marketing Research Analyst
• Media Analytics Coordinator
• Meeting, Convention & Events Planner
• Retail Buyer
• Search Engine Marketing (SEM) Specialist
• Social Media Officer
• Supply Chain Logistics Specialist
• Career Opportunities: The program provides students with opportunities to connect with potential employers through career fairs, networking events, and alumni connections.

Other:

• Accreditation: The La Salle School of Business is accredited by the AACSB, which represents the highest standard of achievement for business schools worldwide.
• Faculty Support: The program provides students with access to faculty mentors who help them pursue their specific interests and develop their skills.
• Experiential Learning: The program emphasizes experiential learning through internships, co-ops, and travel/study courses.
• Leadership Development: The program offers opportunities for students to develop their leadership skills through various activities and programs.