Program Overview
La Salle University's Marketing (BSBA) program equips students with comprehensive marketing knowledge and skills through a blend of theory and hands-on experiences. The program emphasizes experiential learning, real-world application, and development of critical thinking and problem-solving abilities, preparing graduates for diverse career paths in the marketing field.
Program Outline
Marketing (BSBA) at La Salle University
Degree Overview:
- Overview: The Marketing (BSBA) program at La Salle University is a four-year, on-campus program that integrates social, economic, and quantitative sciences. It aims to equip students with essential marketing skills while allowing them to pursue a broad range of interests.
- Objectives: The program aims to provide students with a comprehensive understanding of marketing principles, theories, and practices. It emphasizes hands-on learning, real-world application, and development of critical thinking and problem-solving skills.
- Program Description: The program features semester-long research projects with real clients, case studies of successful organizations, and exercises in team building, interpersonal communication, and leadership. Students also gain insights from industry professionals through guest lectures and campus visits.
Outline:
- Program Content: The program covers a wide range of topics, including consumer behavior, marketing research, marketing strategy, digital marketing, branding, advertising, sales, and international marketing.
- Program Structure: The program consists of a core curriculum of marketing courses, along with electives that allow students to specialize in specific areas of interest.
Assessment:
- Assessment Methods: The program utilizes a variety of assessment methods, including exams, assignments, presentations, projects, and participation.
Teaching:
- Teaching Methods: The program employs various teaching methods, including lectures, discussions, case studies, simulations, and group projects.
- Faculty: The faculty consists of experienced marketing professionals with expertise in various areas of the field.
- Unique Approaches: The program emphasizes experiential learning through internships, co-ops, and travel/study courses.
Careers:
- Career Paths: The program prepares students for various career paths in marketing, including:
- Account Executive
- B2B Sales
- Brand/Product Manager
- Customer Relations Representative
- Digital Advertising Specialist
- Marketing Research Analyst
- Media Analytics Coordinator
- Meeting, Convention & Events Planner
- Retail Buyer
- Search Engine Marketing (SEM) Specialist
- Social Media Officer
- Supply Chain Logistics Specialist
- Career Opportunities: The program provides students with opportunities to connect with potential employers through career fairs, networking events, and alumni connections.
Other:
- Accreditation: The La Salle School of Business is accredited by the AACSB, which represents the highest standard of achievement for business schools worldwide.
- Faculty Support: The program provides students with access to faculty mentors who help them pursue their specific interests and develop their skills.
- Experiential Learning: The program emphasizes experiential learning through internships, co-ops, and travel/study courses.
- Leadership Development: The program offers opportunities for students to develop their leadership skills through various activities and programs.
LaSalle College
Overview:
LaSalle College is a private Catholic university located in Philadelphia, Pennsylvania. It is known for its commitment to providing a well-rounded education that emphasizes service, ethical leadership, and personal growth.
Services Offered:
LaSalle College offers a wide range of services to its students, including:
Admissions and Aid:
Undergraduate and graduate admissions, transfer admissions, international admissions, tuition and fees information, and financial aid.Academics:
Program finder, undergraduate majors and minors, graduate and certificate programs, schools, centers and institutes, academic support services, career services, academic calendar, and course catalog.Student Life:
Housing and dining, leadership and service opportunities, activities and organizations, health, wellness, and safety resources, fitness and recreation facilities, religious and spiritual life programs, commuter and off-campus experience support, and multicultural and international engagement initiatives.Other:
Bookstore, campus events calendar, IT and printing services, student consumer information, support and accommodations, alumni services, and resources for parents and families.Student Life and Campus Experience:
LaSalle College provides a vibrant campus experience with a strong emphasis on community and engagement. Students have access to a variety of student organizations, leadership opportunities, and service initiatives. The university also offers a range of recreational activities, fitness facilities, and religious and spiritual life programs.
Key Reasons to Study There:
Strong Academic Reputation:
LaSalle College is recognized for its high-quality academic programs and its commitment to student success.Small Class Sizes and Faculty Engagement:
The university boasts a 12:1 student-to-faculty ratio and 100% faculty-taught classes, ensuring personalized attention and meaningful interactions with professors.Focus on Service and Leadership:
LaSalle College emphasizes service and ethical leadership, providing students with opportunities to make a difference in their communities and beyond.Excellent Career Outcomes:
LaSalle graduates are highly sought after by employers, with a strong track record of success in their chosen fields.Academic Programs:
LaSalle College offers a variety of undergraduate and graduate programs across various disciplines, including:
Undergraduate:
Majors and minors in fields such as business, education, nursing, arts and sciences, and more.Graduate:
Master's and doctoral programs, as well as certificate programs, in areas like business administration, education, nursing, and other specialized fields.Other:
LaSalle College is known for its commitment to diversity and inclusion, fostering a welcoming and inclusive environment for all students. The university also has a strong alumni network, providing graduates with ongoing support and connections.
