Program Overview
The Media Skills Minor at La Salle University equips students with fundamental principles and practices of media production, including video, audio, and digital media. Through hands-on experience and critical analysis, students develop skills in storytelling, media literacy, and media law and ethics, preparing them for careers in the media industry or further study in media-related fields.
Program Outline
Media Skills Minor
Degree Overview The Media Skills minor introduces students to the fundamental principles and practices of media production. It provides them with the opportunity to develop skills in various media formats, including video, audio, and digital media. The minor is designed to help students:
- Develop a critical understanding of the role of media in society.
- Learn the basics of media production, including scripting, shooting, editing, and audio recording.
- Gain experience with a variety of media technologies and software.
- Apply their media skills to real-world projects.
Objectives:
- To provide students with the knowledge and skills necessary to create effective media products.
- To develop students' critical thinking skills about media and its impact on society.
- To prepare students for careers in the media industry or for further study in media-related fields.
Description:
The Media Skills minor consists of 18 credits of coursework. Students must complete the following required courses:
- COM 101: Mass Media and Society (3 credits)
- COM 150: Presentation Skills (3 credits)
- COM 206: News Writing and Reporting (3 credits)
- COM 208: Introduction to Digital Video (3 credits)
- COM 338: Social Media (3 credits)
- COM 358: Advanced Media Production (3 credits) Students may also choose two elective courses from a list of approved media production courses.
Outline The Media Skills minor curriculum covers a wide range of topics related to media production. These include:
- Media Literacy: Students learn how to critically analyze media messages and understand the role of media in society.
- Storytelling: Students learn how to develop and tell compelling stories through various media formats.
- Video Production: Students learn the basics of video production, including camera operation, lighting, sound recording, and editing.
- Audio Production: Students learn how to record, edit, and mix audio for various media projects.
- Digital Media: Students learn how to create and edit digital content, including websites, blogs, and social media posts.
- Media Law and Ethics: Students learn about the legal and ethical issues surrounding media production.
Course Schedule:
The Media Skills minor courses are typically offered during the fall and spring semesters. Students are encouraged to consult the La Salle University course catalog for the most up-to-date course offerings.
Individual Module Descriptions:
Each module within the Media Skills minor focuses on a specific aspect of media production. Some examples of modules include:
- Introduction to Video Production: This module covers the basics of video production, including camera operation, lighting, sound recording, and editing.
- Documentary Filmmaking: This module explores the theory and practice of documentary filmmaking. Students learn how to develop a documentary film concept, conduct research, shoot footage, and edit their final project.
- Social Media Marketing: This module explores the use of social media for marketing purposes. Students learn how to develop a social media marketing strategy, create effective content, and measure the results of their campaigns.
Assessment Students in the Media Skills minor are assessed through a variety of methods, including:
- Exams: Students will take exams in each of their required courses.
- Papers: Students will write papers on various topics related to media production.
- Presentations: Students will give presentations on their media projects.
- Portfolio: Students will create a portfolio of their best media work. The specific assessment methods used in each course will vary depending on the instructor.
Teaching The Media Skills minor is taught by a team of experienced media professionals. Faculty members have worked in a variety of media industries, including television, radio, film, and digital media. They bring their real-world experience into the classroom to provide students with a hands-on learning experience.
Teaching Methods:
The Media Skills minor uses a variety of teaching methods, including lectures, discussions, hands-on activities, and guest speakers. Students are encouraged to be active participants in their learning and to collaborate with their classmates on projects.
Careers The Media Skills minor can prepare students for a variety of careers in the media industry. Some potential career paths include:
- Broadcast journalist: Broadcast journalists research, write, and report news stories for television, radio, or online news outlets.
- Videographer: Videographers shoot and edit video footage for a variety of purposes, including news, documentaries, and corporate videos.
- Audio engineer: Audio engineers record, edit, and mix audio for a variety of media projects, including music, podcasts, and video games.
- Social media manager: Social media managers develop and implement social media strategies for businesses and organizations.
- Web designer: Web designers create and maintain websites for businesses and individuals.
Other The Media Skills minor is a great option for students who are interested in exploring the world of media production. The minor can provide students with the skills and knowledge they need to pursue a career in the media industry or to continue their studies in media-related fields.
Additional Information:
- Students who are interested in the Media Skills minor should contact the Department of Communication for more information.
- The Media Skills minor is open to all La Salle University students, regardless of their major.
- Students who complete the Media Skills minor will receive a certificate of completion.
