Program Overview
This BA (Hons) Marketing Communications program at Leeds Arts University equips students with the skills and experience to produce effective ideas for the marketing industry. Guided by experienced tutors and industry collaborations, students develop their creative thinking, problem-solving abilities, and portfolio to prepare for a successful career in marketing communications. The program emphasizes employability and provides opportunities for international competitions and study abroad experiences.
Program Outline
Degree Overview:
" You'll be guided by experienced tutors who will encourage collaboration and real-world agency practices.
The program will equip you with new skills, hands-on experience, and the ability to effectively pitch your ideas.
The tutors at Leeds Arts University have extensive industry experience
, spanning various areas like marketing communications, brand development, strategy, advertising, art direction, and copywriting. They will be your mentors, helping you understand how communication works and utilize your creative thinking to connect brands with consumers. You'll benefit from one-on-one feedback and personalized guidance that nurture your creative potential to develop effective business solutions. This exposure to global industry practice will benefit your career prospects.
You'll also have the chance to participate in prestigious international competitions
such as the D&AD New Blood Awards, Cannes Future Lions, and The Drum Chip Shop Awards. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs, and work experience opportunities. This focus on creative thinking and practical experience will prepare you for success in the field.
Outline:
Year 1:
- Focus on building a foundational understanding of marketing communications
- Explore traditional and new media, brands, context, language, practices, creative and strategic thinking
- Gain awareness of communication fundamentals and develop your ability to recognize, explore, and understand marketing concepts
Year 2:
- Build upon the knowledge gained in year 1 and delve deeper into specific areas of marketing communications
- Develop practical skills through hands-on projects and workshops
- Refine your creative thinking and problem-solving abilities
- Prepare for your final year project
Year 3:
- Undertake your final year project, which will be a substantial piece of work showcasing your skills and knowledge
- Further specialize in your chosen area of marketing communications
- Refine your portfolio and prepare for entering the workforce
Assessment:
However, some common types of assessment include:
- Essays and reports
- Presentations
- Portfolio development
- Group projects
- Individual projects
- Examinations
The assessment criteria will typically focus on:
- Your understanding of marketing communication concepts
- Your ability to apply those concepts to real-world situations
- Your creativity and originality
- Your critical thinking and problem-solving skills
- Your communication and presentation skills
Teaching:
- Lectures
- Seminars
- Workshops
- Industry visits
- Guest speakers
- One-to-one tutorials
Careers:
Graduates of this program typically find employment in a variety of roles within the marketing communications industry, such as:
- Art directors
- Copywriters
- Creative directors
- Strategists
- Marketing managers
- Social media managers
- Brand planners
- Account handlers
Other:
Here are some additional details about the BA (Hons) Marketing Communications program:
- The program is accredited by the Chartered Institute of Marketing (CIM).
- Students have the opportunity to study abroad for a semester in their second year.
- The program has a strong track record of success in prestigious national and international competitions.
- The program is located in Leeds, which is a vibrant and dynamic city with a thriving creative industries sector.
Please let me know if you have any other questions.
