| Program start date | Application deadline |
| 2024-03-15 | - |
| 2024-10-01 | - |
| 2025-03-15 | - |
| 2025-10-01 | - |
| 2026-03-15 | - |
| 2026-10-01 | - |
Program Overview
The Bachelor of Arts in Management at Macromedia University empowers students to navigate the digitalized business world. It combines theoretical knowledge with practical application, offering specializations in areas like Entrepreneurship and Sustainability Management. Graduates are equipped with digitalization skills, critical thinking abilities, and a competitive edge in the job market.
Program Outline
Bachelor of Arts Management: A Comprehensive Overview
Degree Overview:
Objective:
The Bachelor of Arts in Management program empowers you to navigate the complexities of a digital, mobile, and globalized world. It equips you with comprehensive digitalization skills, solid business administration fundamentals, and the opportunity to specialize in one of nine areas to tailor your career path.
Description:
This program offers a holistic approach to management education, blending theoretical knowledge with practical application. You'll gain a deep understanding of business processes, develop critical thinking and problem-solving skills, and learn to leverage technology for competitive advantage. The program's flexible structure allows you to choose a specialization that aligns with your interests and career aspirations, ensuring you graduate with a competitive edge in the job market.
Outline:
Content:
The program covers a wide range of topics, including:
- Business Fundamentals: Accounting, Finance, Marketing, Operations Management, Human Resource Management
- Digitalization: Data Analysis, Digital Marketing, E-Commerce, Social Media Marketing
- Management Skills: Leadership, Communication, Negotiation, Teamwork, Decision-Making
- Specialization Modules: Depending on your chosen specialization, you'll delve deeper into areas like Entrepreneurship, International Management, Innovation Management, or Sustainability Management.
Structure:
The program consists of 6 semesters (180 ECTS) or 7 semesters (210 ECTS) depending on your chosen pace. Each semester includes a combination of lectures, seminars, workshops, and practical projects.
Course Schedule:
The program follows a semester system, with classes typically held during weekdays. The exact schedule is subject to change, but you can expect to have a balanced mix of theoretical and practical sessions.
Modules:
- Business Planning: Develop and present business ideas, conduct market and competitor analyses.
- Strategy and Organization: Learn from real-world examples to develop and implement effective strategies and organizational structures.
- Innovation by Design: Apply design thinking processes to create prototypes and visualize your ideas.
- Additional modules vary depending on your chosen specialization.
Assessment:
Methods:
Your progress is assessed through a combination of methods, including:
- Exams: Traditional written or oral exams to test your theoretical knowledge.
- Assignments: Individual or group projects to demonstrate your understanding and application of concepts.
- Presentations: Showcase your ideas and communication skills through presentations.
- Case Studies: Analyze real-world scenarios and develop solutions.
Criteria:
Assessments are evaluated based on your understanding of the subject matter, critical thinking skills, problem-solving abilities, communication skills, and ability to apply theoretical knowledge to practical situations.
Teaching:
Methods:
The program employs a variety of teaching methods to cater to different learning styles:
- Interactive lectures: Engaging lectures that encourage active participation and discussion.
- Case studies and simulations: Applying theoretical knowledge to real-world scenarios.
- Group projects: Collaborate with classmates to solve problems and develop innovative solutions.
- Guest lectures: Industry experts sharing their insights and experiences.
Faculty:
Experienced professors with a proven track record in both business and academia. Many have extensive industry experience alongside their academic qualifications.
Unique Approaches:
- Design Thinking: A human-centered approach to problem-solving that emphasizes empathy, ideation, and prototyping.
- Digital Tools: Integration of digital tools and technologies to enhance learning and collaboration.
- Project-Based Learning: Hands-on projects to apply theoretical knowledge to real-world situations.
Careers:
Potential Career Paths:
- Management Consultant
- Project Manager
- Marketing Manager
- Human Resources Manager
- Operations Manager
- Entrepreneur
- Business Analyst
- Data Analyst
- Financial Analyst
Opportunities:
Graduates are well-prepared for diverse career opportunities in various industries, including consulting, technology, finance, marketing, and more. The program's emphasis on digitalization and specialization equips you with the skills and knowledge employers seek in today's competitive job market.
Outcomes:
The program boasts a high graduate employment rate, with many graduates securing positions in leading companies across the globe. The program also provides support with career development through career fairs, workshops, and alumni networking opportunities.
Other:
- The program is state-recognized and accredited, ensuring high-quality education.
- Macromedia University has strong partnerships with renowned companies, providing valuable networking opportunities for students.
- The program offers a diverse learning environment with students from various backgrounds and nationalities.
Conclusion:
The Bachelor of Arts in Management at Macromedia University is a comprehensive program that provides a solid foundation in business administration and prepares you for a successful career in the digital age. Its flexible structure, diverse modules, and focus on practical application make it an ideal choice for ambitious individuals seeking to become future-ready managers.
Tuition fees € 5,300 per semester + Registration fee € 600