MBA Marketing

Program Overview

The MBA Marketing program at Macromedia University offers a comprehensive curriculum with modules in brand management, social media management, and marketing strategies. Taught by experienced professors and industry leaders, the program prepares students for diverse career paths in marketing, including leadership roles and entrepreneurial ventures. The program is state-recognized and accredited, ensuring high-quality education and practical applications of marketing principles.

Program Outline

Outline:

Modules:

• Brand management: This module explores how brand identities are created and positioned in the market, considering the impact of globalisation and sustainability.
• Social media management: This module focuses on successful social media campaigns on platforms like Instagram, TikTok, and Facebook, delving into key performance indicators (KPIs).
• Marketing strategies: This module examines consumer behavior, researching their motivations and the role of digitalization in their decision-making process.

Structure:

• The program offers two study durations: 4 semesters with 120 ECTS credits or 3 semesters with 90 ECTS credits.
• Start dates are available in the summer (15 March) and winter (1 October) semesters.

Teaching:

• The program is taught by experienced professors with proven track records in business and academia.
• There are opportunities for study abroad programs in London, Paris, and New York.
• The university has extensive partnerships with industry leaders, offering valuable career connections.

Careers:

• Graduates can pursue diverse career paths in marketing, including agency positions, public authorities, and entrepreneurial ventures.
• The program prepares students for leadership roles in marketing departments or even starting their own businesses.

Other:

• The program is state-recognized and accredited, ensuring high-quality education.
• The curriculum is designed to be practical and career-oriented, focusing on real-world applications of marketing principles.
• The program provides an opportunity to develop strong communication, analytical, and problem-solving skills.

Additional Notes:

• The program costs €6,500 per semester in Berlin and €5,300 per semester in Munich.
• The application deadline for the summer semester is 15 March, and for the winter semester, it is 1 October.
• The program requires a bachelor's degree with 210 ECTS (3-semester program) or 180 ECTS (4-semester program) and 2 years of professional experience.

Overall:

The MBA Marketing program at Macromedia University appears to be a comprehensive and career-oriented program with a strong focus on practical learning and industry connections.

Tuition Fees and Payment Information:

Tuition fees per semester € 6,500 • Berlin € 5,300 • Munich + Registration fee € 600