Master Business Management

Program Overview

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The Master of Arts in Business Management at Macromedia University equips individuals for leadership roles in various industries, emphasizing responsible management practices and preparing graduates to tackle contemporary business issues in a digital environment. The program offers a comprehensive understanding of business management principles, develops critical thinking and problem-solving skills, fosters leadership and communication abilities, and provides opportunities for specialization through elective courses and a master's thesis.

Program Outline

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Master of Arts: Business Management at Macromedia University

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Degree Overview:

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Overview:

The Master of Arts in Business Management equips individuals for leadership roles in a variety of industries while navigating the challenges of digital transformation. The program emphasizes responsible management practices and prepares graduates to tackle contemporary business issues.

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Objectives:

• To provide a comprehensive understanding of business management principles.
• To develop critical thinking and problem-solving skills.
• To foster leadership and communication abilities.
• To equip graduates with the knowledge and skills required for responsible management in a digital environment.

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Program Description:

This program offers two options: a 3-semester (90 ECTS) or a 4-semester (120 ECTS) track. Both options cover core business management topics, including:

• Statistics and Business Mathematics
• Contemporary Management Thinking
• Foresight and Global Trends
• Marketing Management
• Financial Management
• Human Resource Management
• Strategic Management
• Leadership and Communication
• Project Management
• Corporate Social Responsibility
The program also provides opportunities for students to specialize in a chosen industry through elective courses and a master's thesis.

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Other:

• The program is offered in Berlin and Munich.
• Classes are taught in English.
• The program is accredited and recognized by the state.
• Graduates are prepared for various career paths in business management, including management positions in various industries, consulting, and entrepreneurship.

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Outline:

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Content:

The program covers a wide range of business management topics, designed to equip graduates with the necessary skills and knowledge to succeed in leadership roles.

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Structure:

The program is divided into four semesters, with each semester offering a selection of core and elective courses. Additionally, students are required to complete a master's thesis.

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Course Schedule:

The course schedule is available on the program website and is subject to change.

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Individual Modules:

• Statistics and Business Mathematics: Introduces key financial mathematical concepts and methods.
• Contemporary Management Thinking: Explores philosophical concepts, methods, and procedures in management, including change management.
• Foresight and Global Trends: Examines the system-theoretical foundations of structural change and current megatrends, with a focus on digitalization.
• Marketing Management: Covers various aspects of marketing, including market research, consumer behavior, and branding.
• Financial Management: Introduces financial management principles and techniques, including financial analysis and investment decisions.
• Human Resource Management: Explores human resource management practices, including recruitment, training, performance management, and employee relations.
• Strategic Management: Provides an overview of strategic management concepts and tools, including competitive analysis, strategic planning, and implementation.
• Leadership and Communication: Develops leadership skills and effective communication strategies for managers.
• Project Management: equips students with the skills and knowledge needed to manage projects effectively.
• Corporate Social Responsibility: Examines the role of businesses in society and explores sustainable business practices.

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Other:

• The program offers optional study abroad programs at partner universities in London, Paris, and New York.
• Students can participate in industry-specific projects and workshops.

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Assessment:

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Assessment methods:

• Written exams
• Presentations
• Case studies
• Projects
• Master's thesis

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Assessment criteria:

• Knowledge and understanding of course material
• Critical thinking and problem-solving skills
• Communication and presentation skills
• Teamwork and collaboration abilities
• Ability to apply theoretical knowledge to real-world business situations

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Teaching:

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Teaching methods:

• Interactive lectures
• Case studies
• Group discussions
• Project work
• Guest lectures from industry professionals

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Faculty:

• Experienced professors with industry experience and proven track records in academia.
• Diverse faculty with expertise in various business management areas.

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Unique approaches:

• Focus on practical application of theoretical knowledge.
• Integration of digital technologies into the curriculum.
• Industry partnerships and guest lectures provide students with real-world insights.

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Careers:

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Potential career paths:

• Management positions in various industries (e.g., finance, marketing, human resources)
• Consulting
• Entrepreneurship
• Research and academia

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Career opportunities:

• Project manager
• Marketing manager
• Financial analyst
• Human resources manager
• Management consultant
• Entrepreneur

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Career outcomes:

• Graduates are prepared to take on leadership roles in a variety of organizations.
• Strong industry connections provide opportunities for internships and job placements.
• The program is designed to help graduates develop the skills and knowledge needed to succeed in a competitive job market.

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Other:

• The program places a strong emphasis on developing students' soft skills, such as communication, teamwork, and leadership.
• Graduates are encouraged to participate in extracurricular activities and workshops to enhance their employability.

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Tuition Fees and Payment Information:

Tuition fees per semester € 6,500 • Berlin € 5,300 • Munich + Registration fee € 600