| Program start date | Application deadline |
| 2024-03-15 | - |
| 2024-10-01 | - |
| 2025-03-15 | - |
| 2025-10-01 | - |
| 2026-03-15 | - |
| 2026-10-01 | - |
Program Overview
The Bachelor of Arts in Media Management equips graduates with the knowledge and skills to manage and shape media in the digital landscape. The program combines theoretical knowledge with practical exercises, covering management concepts, media law and ethics, audiovisual media, and digital marketing. Specialization options allow students to focus on areas of interest, preparing them for diverse careers in the media industry.
Program Outline
Bachelor of Arts in Media Management
Degree Overview
Objectives:
- Equip graduates with the knowledge and skills to manage and shape media in a dynamic digital landscape.
- Provide a comprehensive understanding of media management concepts, theories, and practices.
- Foster critical thinking, analytical skills, and creativity for successful media management careers.
Description: This Bachelor of Arts degree program aims to prepare graduates for diverse challenges and opportunities in the evolving media industry. The curriculum combines theoretical knowledge with practical exercises, enabling students to develop a strong foundation in business, legal, technical, creative, and conceptual aspects of media management. Specialization options allow students to focus on areas of particular interest and expertise.
Outline
Content:
- Management Concepts: Learn the fundamental concepts and theories of management through cases and exercises.
- Current Issues in Media Management: Understand the intricate relationship between media, politics, and business.
- Audiovisual Media: Gain familiarity with various audiovisual media formats and techniques.
- Media Business Models and Digital Marketing: Analyze different business models, including digital marketing strategies.
- Media Law and Ethics: Navigate legal and ethical frameworks in the media landscape.
- International Media Management: Explore the global aspects of the media industry.
- Project Management and Communication: Develop essential project management and communication skills.
Structure:
- Duration: 6 semesters (180 ECTS) or 7 semesters (210 ECTS) with the additional degree option.
- Semester Dates: Summer semester: March 15th; Winter semester: October 1st.
- Course Schedule: Available upon request.
- Modules:
- Management Concepts
- Current Issues in Media Management
- Audiovisual Media
- Media Business Models and Digital Marketing
- Media Law and Ethics
- International Media Management
- Project Management and Communication
- Specialization modules (depending on chosen pathway):
- Media Planning
- Content Creation
- Digital Media Marketing
- Music Business Management
Assessment
Assessment Methods:
- Written examinations
- Oral presentations
- Group projects
- Assignments
- Case studies
Assessment Criteria:
- Critical thinking skills
- Analytical abilities
- Problem-solving skills
- Creativity
- Communication skills
- Teamwork
- Industry knowledge
Teaching
Methods:
- Interactive lectures
- Case study discussions
- Group work
- Project-based learning
- Guest speaker sessions
Faculty:
- Experienced professors with industry experience
- Guest lecturers and industry experts
Careers
Potential Careers:
- Media manager
- Marketing specialist
- Project manager
- Content creator
- Social media manager
- Public relations specialist
- Music business executive
Opportunities and Outcomes:
- Employment opportunities in diverse media sectors
- Strong foundation for postgraduate studies in media or business
- Development of valuable industry contacts and networks
Other
# State-recognized and accredited degree
# Renowned university partners
# Modern and well-equipped campus facilities
# International student body and diverse learning environment
# Career support services for job search and internship opportunities
Tuition fees € 5,300 per semester + Registration fee € 600
