Bachelor Music Management

Program Overview

The Bachelor of Arts in Music Management at Macromedia University equips students with the knowledge and skills to navigate the evolving music industry. Through a comprehensive curriculum and industry partnerships, graduates gain expertise in artist management, marketing, and digital business, preparing them for successful careers in the dynamic and competitive music industry.

Program Outline

Bachelor of Arts in Music Management at Macromedia University

Degree Overview:

Overview:

This program equips you with the knowledge and skills to navigate the evolving music industry and thrive in a digitalized landscape. Learn to manage artists, handle contracts, develop marketing strategies, and understand the intricacies of the music business.

Objectives:

• Gain in-depth knowledge of the music industry and its various sectors.
• Develop essential management skills, including artist development, contract negotiation, and financial planning.
• Hone your marketing and communication skills to effectively promote artists and their music.
• Master the use of digital tools and platforms for music distribution and marketing.
• Graduate with a strong network of contacts within the industry.

Program Description:

This rigorous program offers a comprehensive curriculum, combining theoretical knowledge with practical application.

• Modules: Courses cover topics such as musicology, digital business, principles of music management, music marketing, artist development, legal aspects, and more.
• Industry Partnerships: Benefit from guest lectures and workshops by renowned music industry professionals.
• International Focus: Gain an international perspective through study trips and exchange programs.
• Dual Degree Option: Earn a second bachelor's degree from Regent's University London.

Outline:

Content:

• Musicology: Develop your musical ear and understanding of different musical styles.
• Digital Business: Explore the impact of数字化on the music industry and learn effective online marketing strategies.
• Principles of Music Management: Gain insights into the cultural and economic context of the music business and distribution channels.
• Music Marketing: Master the art of marketing and promoting artists and their music in the digital age.
• Artist Development: Learn to nurture and guide artists' careers, from branding and image management to strategic planning.
• Legal Aspects: Understand the legal framework of the music industry, including contracts, copyright, and intellectual property.

Structure:

• Duration: 6 semesters (180 ECTS) or 7 semesters (210 ECTS) with the dual degree option.
• Start Dates: Winter semester (October 1st).
• Locations: Berlin, Germany.

Assessment:

• Continuous assessment through exams, assignments, presentations, and projects.
• Emphasis on practical application of knowledge and skills.

Teaching:

• Teaching Methods: Interactive lectures, seminars, workshops, case studies, and guest lectures.
• Faculty: Experienced professors with industry experience and renowned guest speakers.
• Unique Approach: Emphasis on practical learning, industry collaborations, and international perspectives.

Careers:

• Potential Career Paths: Music manager, artist manager, talent scout, music publisher, record label executive, tour manager, music marketing specialist, and more.
• Opportunities: Work with artists, record labels, music publishers, event organizers, and other music industry stakeholders.
• Outcomes: Graduates are well-prepared to launch successful careers in the dynamic and competitive music industry.

Other:

• Degree Recognition: State-recognized and accredited by German higher education law.
• Renowned Partners: Collaborations with leading music industry companies and institutions.
• Additional details may be available on the Macromedia University website.
• Fees and admission requirements are not included in this response.
I hope this detailed extraction provides you with a comprehensive overview of the Bachelor of Arts in Music Management at Macromedia University.

Tuition fees € 5,300 per semester + Registration fee € 600