Bachelor of Arts Bachelor Media and Communication Management

Program Overview

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The Media and Communication Management program at Macromedia University equips students with the skills and knowledge to navigate the evolving media landscape. Through a combination of theoretical knowledge and practical experience, graduates develop a comprehensive understanding of media, communication, and digitalization, preparing them for successful careers in the dynamic media industry. The program offers a broad range of topics, including media theory, communication strategies, media formats, digital communication, and media management, and provides opportunities for hands-on experience through projects, workshops, and industry collaborations.

Program Outline

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Media and Communication Management Program at Macromedia University

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Degree Overview

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Overview:

This program equips you with the skills and knowledge to successfully navigate the evolving media landscape. You'll learn how to utilize formats, channels, and digitalization for effective communication, preparing you for a career in the dynamic media industry.

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Objectives:

• Develop a comprehensive understanding of media, communication, and digitalization.
• Acquire the ability to analyze communication processes and create effective communication strategies.
• Master the use of various media formats and channels.
• Hone your digital communication skills for successful implementation in media campaigns.
• Gain insight into the economic, legal, and ethical aspects of media and communication.

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Description:

The Media and Communication Management program combines theoretical knowledge with practical experience. You'll participate in diverse projects, workshops, and case studies, gaining hands-on experience in real-world scenarios. Through collaboration with renowned industry partners, you'll build valuable connections and gain industry insights.

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Outline

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Content:

This program covers a broad range of topics, including:

• Media and communication theory
• Communication strategies in the digital age
• Media formats and channels
• Digital communication
• Media management and economics
• Media law and ethics
• Campaigning and cross-media

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Structure:

The program consists of 6 semesters (180 ECTS) or 7 semesters (210 ECTS) with a standard workload of 30 ECTS per semester.

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Course Schedule:

Courses are offered in both German and English, with specific schedules available upon request.

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Individual Modules:

• Campaigning and Crossmedia: This module equips you with the fundamentals of cross-media campaign management and allows you to apply target-oriented campaign processes.
• Special Topics in Media and Communication Management: This module explores the opportunities and challenges presented by current trends like digitalization, emphasizing strategies for overcoming digital challenges.
• Strategic Corporate Communication: Learn the definition of strategy and explore the crucial role of communication in corporate success.
• Other Modules: Content includes, but is not limited to, media research, media psychology, communication psychology, media and society, media ethics, and media law.

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Assessment

Assessments vary depending on the module and may include:

• Written exams
• Presentations
• Project work
• Case studies
• Portfolios

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Teaching

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Teaching Methods:

The program utilizes a range of teaching methods, including:

• Lectures
• Seminars
• Workshops
• Case studies
• Project work

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Faculty:

The program boasts experienced professors with extensive industry expertise and a proven track record in research and academia. Many faculty members maintain active careers in business, ensuring relevant and up-to-date knowledge is integrated into the curriculum.

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Unique Approaches:

The program prioritizes practical application through project work, industry collaborations, and guest lectures from renowned professionals. This blend of theoretical knowledge and practical experience equips graduates with the skills and confidence to excel in the media industry.

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Careers

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Career Paths:

This program opens doors to diverse career paths in the media industry, including:

• Media manager
• Communication manager
• Public relations specialist
• Marketing specialist
• Content creator
• Digital strategist
• Social media manager
• Event manager

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Opportunities:

Graduates pursue careers in advertising agencies, media companies, corporations, NGOs, public institutions, and cultural organizations.

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Outcomes:

The program empowers graduates with the expertise and network to pursue successful careers in the dynamic media and communication landscape.

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Tuition fees € 5,300 per semester + Registration fee € 600