BA (Hons) Creative and Cultural Industries

Program Overview

This BA (Hons) Creative and Cultural Industries program equips graduates with critical thinking, industry knowledge, creative production skills, and leadership abilities for success in diverse creative and cultural sectors. Through a comprehensive curriculum, industry networking, and practical skill development, students gain a deep understanding of the field and prepare for careers as leaders and producers in the thriving creative and cultural industries.

Program Outline

Degree Overview:

Overview:

This BA (Hons) Creative and Cultural Industries course equips graduates with the expertise to succeed in diverse careers. The program delves into the landscape of creative and cultural industries, fostering critical thinking and content creation skills. It prepares students to become leaders and producers in the exciting and thriving creative and cultural sectors.

Objectives:

• Critical Thinking: Develop critical thinking about the essence, production, and consumption of creativity and culture.
• Industry Knowledge: Gain an in-depth understanding of the creative and cultural sectors and their shaping factors.
• Creative Production Skills: Acquire practical skills in creative and digital production, including storytelling, video editing, photography, and digital media content creation.
• Industry Networking: Build connections and knowledge through networking events, client-based assessments, field trips, industry speakers, and an optional industry placement.
• Leadership and Management: Develop leadership, project management, and communication skills.

Description:

This program provides a comprehensive understanding of the creative and cultural industries, encompassing various sectors like film, theatre, music, festivals, museums, and more. It focuses on the practical and theoretical aspects of creativity and culture, enabling students to engage critically with the field while developing essential skills for professional success.

Outline:

Program Content:

The program covers a wide range of topics within the creative and cultural industries, including:

• The concept of creativity and culture
• The various sectors within the creative and cultural industries
• Technology and its impact on creativity and culture
• Creative production skills
• Industry networking and knowledge
• Critical thinking and analysis
• Leadership and management

Structure:

The program is structured as a four-year full-time course. Students can choose to exit with an ordinary degree after three years.

Course Schedule:

The course schedule is designed to provide a balance between theoretical knowledge and practical skills development. Each year consists of a mix of lectures, seminars, workshops, and independent study.

Modules:

Year One:

• Introduction to Creativity and Culture
• Media Production: Skills and Techniques
• Introduction to Theatre Production
• Media, Culture and Communication Industries
• Media Analysis
• Creative Production: Digital Content Creation

Year Two:

• Creativity and Technology
• Digital Communication Campaigning
• Contemporary Scottish Theatre in Context
• Media, Culture and Politics
• Media Production: Podcasting
• Digital Marketing and eCommerce Management

Year Three:

• Working in the Film, Media, and Communications Sectors
• Fundraising in the Creative and Cultural Industries
• Creative Production: Podcasting
• Project Managing a Live Event
• Designing a Research project
• Two optional modules

Year Four:

• Dissertation
• Placement
• The Business of Creativity
• One optional module

Optional Modules:

• Advanced Theatre Production
• Communication, Arts and Activism
• Experiential Learning Placement
• Film and the Family
• Film Festivals
• Photography and Visual Culture
• Photography Practice
• Playwriting
• Popular Music
• Radio and Audio Media
• Reputation Issues and Crisis Management
• Science Fiction, Fantasy and Horror
• Screenwriting
• Site-specific Performance
• Student Initiated Module
• The Only Way is Ethics
• The Video Essay
• Video Production

Assessment:

The program uses a variety of assessment methods, including:

• Presentations
• Case studies
• Podcasts
• Blogs
• Videos
• Essays
• Video essays
• Written exams
Assessment criteria are based on the learning outcomes of each module and focus on students' ability to demonstrate knowledge, understanding, critical thinking, and practical skills.

Teaching:

The program is taught by experienced academics and industry professionals who are passionate about creativity and culture. Teaching methods include:

• Lectures
• Seminars
• Workshops
• Independent study
• Guest speakers
• Field trips
The program also emphasizes student-centered learning, encouraging active participation and collaboration.

Careers:

Graduates of this program are well-equipped for a variety of careers within the creative and cultural industries, including:

• Arts marketers
• Theatre managers
• Festival curators or programmers
• Sales agents or distributors
• Policy advisors
• Cultural leaders
• Museum or gallery managers
• Fundraisers
• Audience data consultants
The program also prepares students for further study at the postgraduate level.

Other:

• The program has strong industry connections and provides opportunities for students to network with professionals in the field.
• Students have access to excellent facilities, including digital editing suites, a dedicated production and photography area, a fully equipped studio theatre, and a construction workshop.
• The program offers the opportunity to study abroad for one semester in Year Three.