Planning and Marketing Cultural Projects
Edinburgh , United Kingdom
Tuition Fee
GBP 865
Per course
Start Date
Medium of studying
On campus
Duration
2 months
Program Facts
Program Details
Degree
Courses
Major
Arts Administration | Arts Management | Entertainment Management
Area of study
Arts
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 865
Intakes
| Program start date | Application deadline |
| 2024-01-18 | - |
About Program
Program Overview
This short course at Queen Margaret University provides a comprehensive understanding of project management and marketing principles for cultural events. Participants will learn to apply these principles effectively, utilizing practical tools and exploring diverse approaches. The course is taught by an expert in cultural leadership and includes assessments such as a critical essay and a group project. It is designed for professionals in the cultural sector or those seeking to apply these principles in other contexts.
Program Outline
Outline:
- Content: This short course provides a critical understanding of the principles and practices needed for project management and marketing cultural events.
- Objectives: Participants will learn to appraise and adapt these principles for effective event planning, explore diverse approaches, and utilize practical project management and marketing tools.
- Structure: 10 weekly classes between January and early April, each lasting 2-3 hours, with additional time for independent study and assignments.
- Project Management Principles and Practices
- Marketing Principles and Practices adapted for Cultural Projects
- Project Tools: Statement of Works, Work Breakdown Structures, Network Diagrams, Gantt Charts, Stakeholder Maps, Risk Matrix, Budgets, Timelines, Cash Flows
- Marketing Mix, Product and Purpose, Audience Segmentation, Pricing Strategies, Digital Marketing, Audience Development, Visual Campaigning, Evaluation
Assessment:
- Two assessments:
- 2000-word critical essay
- Group project and marketing plan for a cultural project
Teaching:
- Delivered in person at QMU campus.
- Taught by Prof. Rebecca Finkel, who has expertise in cultural leadership and published extensively on equality, diversity, and inclusion topics in the cultural events sector.
- Access to online resources, e-books, and academic journals.
Careers:
- Designed for those working in the cultural sector or those interested in applying these principles to other contexts.
Other:
- Fee: £865
- Free places available for eligible residents of Scotland meeting specific criteria.
- Application deadline: Friday, December 15th, 2023
- Start date: January 18th, 2024 (confirmation 4 weeks prior)
- Limited online access to student services support
Additional Information:
- Course website: https://www.qmu.ac.uk/short-courses-at-qmu/planning-and-marketing-cultural-projects
- Course contact: Admissions office It is recommended to refer to the official course website or contact the Admissions office for the most up-to-date information.
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About University
Queen Margaret University
Overview:
Queen Margaret University (QMU) is a public university located in Edinburgh, Scotland. It is known for its person-centered and career-focused approach to education and teaching, with a commitment to shaping a better world. QMU boasts widely recognized expertise in various fields, including business, creative industries, education, health and rehabilitation, and social sciences.
Services Offered:
QMU offers a wide range of services to its students, including:
Learning Facilities:
Library, IT services, remote access, Canvas, QMU Portal, ePortfolioStudent Support:
Careers and Employability, Students' Union, QMU Sports Centre, Clinics, Accommodation, Finance OfficeCampus Life:
Eat and Drink on Campus, QMU Online Shop, Blogs, Ask a Student a QuestionStudent Life and Campus Experience:
QMU provides a vibrant and supportive campus environment. Students can expect:
Community Feel:
An airy and bright campus with a strong sense of community.Student Services:
Ready access to student services, food outlets, accommodation, sports facilities, and social spaces.Beautiful Grounds:
A beautiful campus with plenty of outdoor spaces for relaxation and socializing.Key Reasons to Study There:
Person-Centered Approach:
QMU focuses on individual student needs and career development.Career-Focused Education:
The university emphasizes practical skills and real-world experience.Renowned Expertise:
QMU has a strong reputation for research and innovation in various fields.Supportive Campus Environment:
Students are provided with a welcoming and supportive community.Academic Programs:
QMU offers a diverse range of academic programs, including:
Undergraduate Study:
Various undergraduate degrees across different disciplines.Postgraduate Study:
Master's degrees and postgraduate research opportunities.Continuing Professional Development (CPD):
Short courses and online programs for professional development.Online Learning:
100% online master's courses for flexible learning.Other:
- QMU is committed to social justice and nurturing individuals while promoting collective support.
- The university actively engages with the community through outreach programs and events.
- QMU has a strong international presence with a diverse student body and partnerships with institutions worldwide.
- The university is undergoing a transformation of its teaching and learning spaces to enhance the student experience.
Total programs
159
Admission Requirements
Entry Requirements:
The course is delivered at Master's level, so applicants should possess an undergraduate degree or relevant professional experience deemed sufficient for Master's level study.
English language requirements
This program is conducted entirely in English, though proficiency requirements are waived during application.
Nonetheless, applicants are advised to possess English language skills demonstrably equivalent to an overall IELTS band score of 6.5, with no individual component below 6.0.
Specific requirements for students with qualifications obtained in UK universities
- Applicants should possess an undergraduate honors degree (2:2 minimum) in a related field, or a postgraduate qualification.
- Those holding an undergraduate degree in an unrelated subject may also be considered if they demonstrate relevant work experience and/or professional qualifications in the cultural industries.
Specific requirements for students with qualifications obtained outside of the UK
- Applicants should possess a first degree (equivalent to a UK honors undergraduate degree) from a recognized university, with a minimum GPA of 3.0 on a scale of 4.0 (or equivalent).
- Applicants holding degrees in an unrelated subject may be considered, but only with demonstrable relevant work experience and professional qualifications in the cultural sector.
Additional information
- Free Places:
- This course offers a limited number of
- free places for individuals residing in
- Scotland , holding an
- undergraduate degree (or equivalent professional experience) and
- not currently pursuing a degree-level qualification, while also meeting one or more additional criteria:
- Unemployed or at risk of redundancy
- Self-employed and active within the creative/cultural industries, or the hospitality/tourism/events sectors
- Scottish
- Scotland
- Application deadline:
- 15th December 2023
Further clarification:
- Admissions,
English Language Requirements:
While no formal English proficiency test score is required for application, applicants should possess a level of English competence sufficient for postgraduate studies.
This typically corresponds to a minimum overall IELTS score of 6.5, accompanied by no band below 6.0.
Location
