MSc Digital Campaigning and Content Creation
Edinburgh , United Kingdom
Tuition Fee
Start Date
Medium of studying
On campus
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Digital Marketing | Content Marketing | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
Intakes
| Program start date | Application deadline |
| 2024-09-01 | - |
About Program
Program Overview
This MSc program in Digital Campaigning and Content Creation equips students with the skills and knowledge to excel in the digital marketing industry. Accredited by the Digital Marketing Institute, the program covers the latest trends and technologies, fostering creative storytelling and visual communication abilities. Graduates are prepared for careers in digital marketing, PR, media production, and related fields.
Program Outline
MSc Digital Campaigning and Content Creation
Degree Overview:
This program provides participants with the skills and knowledge to be successful in the digital campaigning and content creation field. The curriculum focuses on the latest trends and technologies in digital marketing, equipping graduates with the expertise to adapt to the ever-evolving industry. The program is accredited by the Digital Marketing Institute (DMI), ensuring that graduates possess skills and knowledge that are relevant and up-to-date.
Objectives:
- Develop a comprehensive understanding of digital campaigning and content creation strategies.
- Gain proficiency in industry-standard software tools and technologies.
- Cultivate creative storytelling and visual communication skills.
- Understand the impact and application of digital communication in various industries.
- Prepare for a successful career in digital marketing, PR, media production, or related fields.
Outline:
- Duration: 1 year full-time, 2-7 years part-time.
- Start Date: September 2024.
- Structure:
- Modules:
- Core Modules:
- Strategic Communication and Digital Practice (20 credits)
- Visual Storytelling for Media Campaigns (20 credits)
- Digital Content Creation for Campaigns (20 credits)
- Digital Communications (20 credits)
- Master's Communication Project (60 credits)
- Elective Modules (choose two):
- International Marketing
- Business and Media
- Industry-based Learning
- Fundraising, Development and Finance
- Public Affairs
- Semester:
- September to December
- Mid-January to Mid-April
- Half-day blocks
- Fridays and Saturdays
- One mid-week elective
Teaching:
Assessment:
- Continuous assessment throughout the program.
- A range of assessment methods including essays, presentations, group projects, and individual projects.
- Emphasis on practical application and demonstration of skills and knowledge.
Teaching:
- Experienced and award-winning teaching staff.
- Passionate and dedicated to creating a supportive and engaging learning environment.
- Focus on practical application of skills and knowledge through workshops, group work, and individual projects.
- Utilization of film and video editing suites with access to the Adobe Creative Cloud.
- Opportunity for industry-based learning and placement opportunities.
Careers:
- Graduates are well-prepared for careers in a variety of fields, including:
- International Marketing
- Public relations
- Media production
- Campaigning organizations
- NGOs
- Entrepreneurial ventures
- Support for graduates who wish to establish their own businesses.
Other:
- The program is benchmarked against CIPR career progression requirements.
- The program is delivered on-campus at QMU.
- DMI accreditation provides graduates with a competitive edge in the job market.
- Graduates are eligible for CDMA (Certified Digital Marketing Associate) accreditation from the DMI. If you require more specific information or have further questions, please don't hesitate to ask.
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About University
Queen Margaret University
Overview:
Queen Margaret University (QMU) is a public university located in Edinburgh, Scotland. It is known for its person-centered and career-focused approach to education and teaching, with a commitment to shaping a better world. QMU boasts widely recognized expertise in various fields, including business, creative industries, education, health and rehabilitation, and social sciences.
Services Offered:
QMU offers a wide range of services to its students, including:
Learning Facilities:
Library, IT services, remote access, Canvas, QMU Portal, ePortfolioStudent Support:
Careers and Employability, Students' Union, QMU Sports Centre, Clinics, Accommodation, Finance OfficeCampus Life:
Eat and Drink on Campus, QMU Online Shop, Blogs, Ask a Student a QuestionStudent Life and Campus Experience:
QMU provides a vibrant and supportive campus environment. Students can expect:
Community Feel:
An airy and bright campus with a strong sense of community.Student Services:
Ready access to student services, food outlets, accommodation, sports facilities, and social spaces.Beautiful Grounds:
A beautiful campus with plenty of outdoor spaces for relaxation and socializing.Key Reasons to Study There:
Person-Centered Approach:
QMU focuses on individual student needs and career development.Career-Focused Education:
The university emphasizes practical skills and real-world experience.Renowned Expertise:
QMU has a strong reputation for research and innovation in various fields.Supportive Campus Environment:
Students are provided with a welcoming and supportive community.Academic Programs:
QMU offers a diverse range of academic programs, including:
Undergraduate Study:
Various undergraduate degrees across different disciplines.Postgraduate Study:
Master's degrees and postgraduate research opportunities.Continuing Professional Development (CPD):
Short courses and online programs for professional development.Online Learning:
100% online master's courses for flexible learning.Other:
- QMU is committed to social justice and nurturing individuals while promoting collective support.
- The university actively engages with the community through outreach programs and events.
- QMU has a strong international presence with a diverse student body and partnerships with institutions worldwide.
- The university is undergoing a transformation of its teaching and learning spaces to enhance the student experience.
Total programs
159
Admission Requirements
Entry Requirements:
UK Students:
- A UK honours degree or equivalent.
International Students:
- A UK honours degree or equivalent or significant work experience.
- International students are also required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score below 6.0.
Other Information:
- Students are required to pay for any additional expenses that may occur whilst on placement (e.g., travel or accommodation).
Disability/health conditions:
- Queen Margaret University encourages applicants with disabilities, long-term physical or mental health conditions, or learning disabilities to contact the disability service for support and information regarding reasonable adjustments and support options. Language Proficiency Requirements:
- International students must demonstrate English language competence at a minimum of IELTS 6.5 with no individual component score below 6.0.
Additional Notes:
- Entry requirements are subject to change. Please refer to the university website for the latest information.
- The university may consider applicants who do not meet the standard entry requirements on a case-by-case basis.
- Applicants with relevant work experience may be considered for entry onto the program, even if they do not hold a formal academic qualification.
Location
