MSc Media, Management and the Creative Industries

Program Overview

This MSc program in Media, Management, and the Creative Industries offers a comprehensive understanding of the business framework within these dynamic fields. Graduates gain expertise in media policy, business strategy, and research methods, preparing them for diverse career paths in media production, journalism, public relations, and more. The program combines theory and practice, with industry guest speakers and a focus on industry-based learning.

Program Outline

MSc Media, Management and the Creative Industries - Information Extraction

Degree Overview:

• Program Overview: This MSc program provides a comprehensive understanding of the business framework within the media and creative industries, with a global outlook.
Combining theory and practice, it allows graduates to pursue diverse career paths within these dynamic fields.
• Program Objectives: Graduates will gain a deep understanding of:
• The economic, cultural significance of media and creative industries.
• The political, economic, and regulatory environment of both public and commercial sectors within these industries.
• Contemporary industry contexts, including the political environment, scholarly research, and production of media and creative texts.
• The development and implementation of policy in these industries, with a focus on the role of policy in symbolic creation.
• Research methods for investigating people, texts, institutions, and industries.

Outline:

• Program Content: The program covers UK national and international issues within the media and creative industries, encompassing:
• Media policy
• Business strategy
• Media production
• Media consumption
• Digital media and technologies
• The impact of technological and business developments.
• The relationship between the media/creative industries and governments/policymakers.
• Program Structure:
• Full-time: One year (180 credits)
• Part-time: Two to seven years (180 credits)
• January start option available for full-time students (20 months).
• Students can choose between PgDip (120 credits), PgCert (60 credits), or full MSc (180 credits).
• Single module study available as Associate student (contact Admissions for details).
• Modules:
• Core modules (20 credits each):
• Media and Creative Industries
• Analysing Policy in the Media and Creative Industries
• Designing Qualitative Research/Research Methods
• Optional modules (60 credits) include:
• Media Theory and Media Campaigning
• Contemporary Debates in Cultural Policy
• Strategic Communication and Digital Practice
• Strategy and Leadership
• Markets, Innovation and the International Consumer
• Marketing and Society
• Leadership, Governance and Strategy (Not-For-Profit)
• Fundraising, Development and Finance
• Planning and Marketing Cultural Projects
• Dissertation (60 credits) for MSc students.

Assessment:

• Assessment varies across the course.
Modules typically require:
• Essays
• Reports
• Project work
• 12,000-word dissertation for MSc

Teaching:

• Teaching methods include:
• Lectures
• Seminars
• Workshops
• Tutorials
• Online activities
• Class sizes range from 10-30 students.
• Industry guest speakers involved.
• Staff expertise and industry input are highlighted.
• No formal placement, but industry-based learning encouraged.

Careers:

• Graduates gain skills relevant to diverse career paths across various media and creative industries, including:
• Media production
• Journalism
• Public relations
• Advertising
• Media relations
• Potential for leadership positions, business start-ups, and personal career advancement within these sectors.

Other:

• QMU has a track record of supporting graduate success with valuable tools and skills.
• The program provides a stepping stone for developing careers and professional profiles.
• The university is committed to supporting business start-ups in media and creative industries.