Marketing (Advertising and Branding) BA (Hons)

Program Overview

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The Marketing (Advertising and Branding) BA (Hons) at the University of Gloucestershire equips students with the creative and strategic skills to excel in the dynamic world of advertising and branding. Through a combination of theoretical knowledge and practical application, students develop their analytical and creative abilities, preparing them for a range of exciting careers in marketing, communications, and public relations. The program offers industry-standard software training, opportunities for internships and placements, and a capstone project that allows students to apply their skills to real-world marketing challenges.

Program Outline

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Marketing (Advertising and Branding) BA (Hons) at University of Gloucestershire

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Degree Overview:

This program equips you with the creative and strategic skills necessary to thrive in the dynamic world of advertising and branding.

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Objectives:

• Develop your creative and critical thinking skills to analyze consumer behavior and design effective marketing campaigns.
• Gain a thorough understanding of the principles and practices of advertising and branding in the digital age.
• Benefit from industry-standard software training in Adobe Photoshop, Illustrator, and InDesign.
• Enhance your employability through a professionally recognized qualification and opportunities for internships and placements.

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Program Description:

This program combines theoretical knowledge with practical application, allowing you to develop both your creative and analytical abilities.

• Year 1: Focuses on foundational marketing principles, consumer behavior, social media channels, and creative skills for marketing.
• Year 2: Explores advanced topics such as luxury brand management, digital marketing, market research, and public relations.
• Year 3: Culminates in a capstone project where you apply your skills to a real-world marketing challenge.

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Outline:

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Year 1

• The Global Business Environment (BM4115)
• Academic, Personal and Professional Development (BM4720)
• Live Management Enquiry Project (BM4725)
• Marketing Principles (MS4105)
• Social Media Channels (MS4106)
• Consumer Behaviour and Analysis (MS4107)
• Creative Skills for Marketers (MS4109)
• Marketing Communications (MS4201)

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Year 2

• Applied Management Skills (BM5726)
• Marketing Experiences (LE5900)
• Luxury Brand Management (MS5106)
• Digital Marketing: Fundamentals (MS5107)
• Market Research and Analysis (MS5111)
• Public Relations (MS5202)
• Persuasive Advertising and Insight (MS5209)
• International Marketing (MS5301)

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Year 3

• Capstone Business Project (BM6725)
• Strategic Marketing (MS6101)
• Marketing Agency (MS6106)
• Loyalty and Communications (MS6109)
• Campaign Planning (MS6110)
• Marketing in Society (MS6203)
• Service Ecosystems (MS6208)

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Assessment:

Assessment methods vary depending on the module and generally include:

• Individual and group presentations
• Individual and group assignments
• Portfolios
• Dissertations
• Exams

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Teaching:

The program utilizes a variety of teaching methods, including:

• Interactive lectures
• Seminars
• Workshops
• Project work
• Guest speakers
• Industry visits

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Careers:

This program prepares you for a range of exciting careers in advertising, marketing, branding, communications, and public relations. You may find roles such as:

• Marketing Executive
• Account Manager
• Brand Manager
• Social Media Manager
• Public Relations Officer
• Advertising Copywriter
• Creative Director
• Marketing Consultant

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Other:

This program provides opportunities for students to:

• Earn a CIM Graduate Certificate or Diploma
• Participate in hands-on projects with industry partners
• Get involved in extracurricular activities such as the Marketing Society and 360 student consultancy
• Benefit from a dedicated Consumer Behaviour lab and cutting-edge facilities
• Work with ervaren and skilled staff

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Disclaimer:

Please note that the information provided above may be subject to change. It is essential to refer to the official University of Gloucestershire website for the most up-to-date information.

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Tuition Fees and Payment Information:

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Fee (UK)

£9,250

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Fee per year

£16,600

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Fee (international)

TBC

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Fee per year

TBC