Events Management BA (Hons)

Program Overview

The University of Gloucestershire's Events Management BA (Hons) combines theory and practice, allowing students to develop creativity and expertise in event design, management, and planning. With four specializations to choose from, students can tailor their degree to their interests and career goals. The program offers industry-standard software, partnerships with international organizations, and opportunities for international experience, preparing graduates for successful careers in various areas of the events industry.

Program Outline

Outline:

• This course combines theory and practice to develop creativity from problem-solving and event design to management planning and pitching.
• Students work in teams and independently to develop their professional expertise, ready for their career.
• In the first year, students establish core events management skills and can then tailor the course to match their interests and career goals.
• There are four specialisms to choose from: business, sports, celebratory, or musical and cultural events.
• Students can also shape their degree to focus on management areas such as events marketing or new product development.
• This program is available with an integrated foundation year for those who don't meet the entry requirements.
• The foundation year provides an introduction to the subject and helps students develop valuable study skills.

Modules:

• The specific modules offered will vary depending on the chosen study option and year of study.
• Examples of modules include:
• The Global Business Environment
• Academic, Personal and Professional Development
• Live Management Enquiry Project
• The Changing World of Events
• Fundamentals of Events Management
• Understanding the Experience Economy
• Professional Skills and Practice
• Marketing Principles
• Managing Projects to Achieve Results
• Events Project Management and Programming
• Applied Sustainable Management in Events, Hospitality and Tourism
• Live Industry Engagement
• Marketing Experiences
• Live Event Production
• Creative Experience Design
• Event Design and Production
• Strategic Career Development
• Strategic Event Creation
• Contemporary Issues in Events Management
• Investigative Study (optional)
• Capstone Business Project (optional)
• Managing Diversity, Equality, and Inclusion (optional)
• Destination Marketing (optional)
• The Global Experience Economy (optional)

Assessment:

• Assessment methods vary depending on the module and can include:
• Presentations
• Assignments
• Portfolios
• Exams
• Practical assessments

Teaching:

• Experienced events specialists teach the program.
• The university has partnerships with international events organizations such as Millbrook Venues, Concert Live, and Silverstone.
• Students benefit from industry-standard software and opportunities to design and deliver events for external clients.
• There are opportunities for students to gain international event experience through overseas field trips and work placements.

Careers:

• Graduates can pursue careers in various areas of the events industry, including:
• Event management
• Operations
• Festival management
• Wedding planning
• Account management
• Creative events design
• The university offers career support, including a career promise that guarantees 6 months of free support and a paid internship for graduates who are not employed 6 months after graduation.

Other:

• The university is ranked 11th in the UK for hospitality, event management, and tourism courses by the Guardian University Guide 2023.
• The program is accredited by the Institute of Hospitality.
• Students have the opportunity to get involved in the university's student consultancy, ThreeSixty.
• The university has a strong focus on providing students with work experience, including opportunities to work with major events organizations.