Strategic and Digital Marketing PhD

Program Overview

The Strategic and Digital Marketing PhD program at the University of Gloucestershire equips students with advanced research skills and knowledge in strategic and digital marketing. The program emphasizes independent research, critical analysis, and effective communication, preparing graduates for careers in academia, research, or industry. The program is accredited by the Association of Business Schools and offers a two-year MSc by Research option for those not pursuing a full PhD.

Program Outline

Strategic and Digital Marketing PhD

Degree Overview:

This PhD program aims to equip students with the knowledge and skills necessary to conduct independent research in the field of strategic and digital marketing. The program is designed for individuals who are passionate about marketing and research and who are interested in pursuing a career in academia, research, or industry.

Objectives:

• To develop a deep understanding of the theoretical and empirical foundations of strategic and digital marketing.
• To acquire the research skills necessary to design and conduct independent research.
• To develop the ability to critically analyze and evaluate marketing theory and practice.
• To communicate research findings effectively to both academic and non-academic audiences.

Program Description:

The Strategic and Digital Marketing PhD program is a research-intensive program that requires students to complete a substantial dissertation. The program is typically completed in four years of full-time study or six years of part-time study. Students are supported by a team of experienced supervisors who have expertise in a variety of areas related to strategic and digital marketing.

Outline:

The program is divided into three stages:

• Stage 1: This stage focuses on developing students' research skills and knowledge base.
Students take a series of core courses that cover topics such as research methods, marketing theory, and digital marketing.
• Stage 2: This stage focuses on students' independent research.
Students work closely with their supervisor to develop and conduct their research project.
• Stage 3: This stage focuses on writing the dissertation.
Students write a comprehensive dissertation that summarizes their research findings and contributions to the field of marketing.

Assessment:

The program uses a variety of assessment methods, including coursework, exams, presentations, and the dissertation. The specific assessment methods used for each course will be outlined in the course syllabus.

Teaching:

The program is taught by a team of experienced faculty members who are active researchers in the field of strategic and digital marketing. The faculty members use a variety of teaching methods, including lectures, seminars, workshops, and individual supervision.

Careers:

Graduates of the Strategic and Digital Marketing PhD program are well-prepared for careers in academia, research, and industry. Some graduates go on to work as professors, researchers, or marketing consultants. Others work in marketing departments of large corporations or small businesses.

Other:

The Strategic and Digital Marketing PhD program is offered by the University of Gloucestershire. The program is accredited by the Association of Business Schools (ABS).

Additional Information:

• The program also offers a two-year MSc by Research option for students who do not wish to pursue a full PhD.
• The program is open to students from all backgrounds who have a strong academic record and a passion for marketing research.
• The program is accepting applications for the October 2024 and February 2025 intakes.

Tuition Fees and Payment Information:

• UK: £5,100 per year
• International: £12,775 per year