Program Overview
The University of Nicosia's MBA in Marketing program offers a comprehensive education in marketing principles and practices. The program features a combination of theoretical knowledge, practical application, and international perspectives, preparing graduates for success in the dynamic business world. The program is available in both English and Greek and offers flexible learning options for busy professionals. Graduates are equipped for diverse career paths in marketing, including marketing management, brand management, and market research.
Program Outline
Outline:
English Academic Path
- Foundation Courses (0 ECTS):
- Foundations in Economics (MBAN-540DE)
- Foundations in Accounting (MBAN-550DE)
- Foundations in Statistics and Research (MBAN-560DE)
- Compulsory Courses (36 ECTS):
- Organizations and HR Management (MBAN-610DE)
- Business Economics (MBAN-620DE)
- Financial and Managerial Accounting (MBAN-630DE)
- Financial Management (MBAN-640DE)
- Strategic Marketing (MBAN-650DE)
- Corporate Strategy (MBAN-660DE)
- Concentration: Marketing (54 ECTS):
- Thesis Option:
- Decision Making Methods and Tools (MBAN-710DE)
- Scholarship and Research (MBAN-720DE)
- Thesis in Marketing (MBAN-740DE)
- 2 concentration courses
- Non-Thesis Option:
- Decision Making Methods and Tools (MBAN-710DE)
- Scholarship and Research (MBAN-720DE)
- Business Processes and Systems (MBAN-671DE)
- Globalization and International Business Challenges (MBAN-672DE)
- 5 concentration courses
- Concentration Courses:
- Relationship Marketing (MBAN-734DE)
- Consumer Behaviour (MBAN-748DE)
- Marketing of Services (MBAN-749DE)
- Corporate Social Responsibility (MBAN-751DE)
- Marketing Communications (MBAN-752DE)
- Global Marketing (MBAN-753DE)
- Unallocated Courses (0 ECTS)
Greek Academic Path
- Προπαρασκευαστικά Μαθήματα (0 ECTS):
- Οικονομικά (MBAN-540DG)
- Λογιστική (MBAN-550DG)
- Στατιστική και Έρευνα (MBAN-560DG)
- Υποχρεωτικά Μαθήματα (36 ECTS):
- Οργανισμοί και Διαχείριση Ανθρώπινου Δυναμικού (MBAN-610DG)
- Οικονομική των Επιχειρήσεων (MBAN-620DG)
- Χρηματοοικονομική και Διοικητική Λογιστική (MBAN-630DG)
- Χρηματοοικονομική Διοίκηση (MBAN-640DG)
- Στρατηγικό Μάρκετινγκ (MBAN-650DG)
- Εταιρική Στρατηγική (MBAN-660DG)
- Κατεύθυνση: Μάρκετινγκ (54 ECTS):
- Επιλογή ΜΕ ΠΤΥΧΙΑΚΗ:
- Μεθόδοι και Εργαλεία Λήψης Αποφάσεων (MBAN-710DG)
- Αρχές Ακαδημαϊκής Έρευνας (MBAN-720DG)
- Πτυχιακή στο Μάρκετινγκ (MBAN-740DG)
- 2 μαθήματα κατεύθυνσης
- Επιλογή ΧΩΡΙΣ ΠΤΥΧΙΑΚΗ:
- Μεθόδοι και Εργαλεία Λήψης Αποφάσεων (MBAN-710DG)
- Αρχές Ακαδημαϊκής Έρευνας (MBAN-720DG)
- Επιχειρησιακές Διαδικασίες και Συστήματα (MBAN-671DG)
- Παγκοσμιοποίηση και Διεθνείς Επιχειρηματικές Προκλήσεις (MBAN-672DG)
- 5 μαθήματα κατεύθυνσης
- Μαθήματα Κατεύθυνσης: (same as English Academic Path)
- Unallocated Courses (0 ECTS)
Assessment:
The program's course assessment usually involves a combination of a comprehensive final exam and continuous assessment throughout the semester. Continuous assessment may include various activities such as:
- Weekly interactive activities
- Projects
- Online forum participation Letter grades are assigned based on the weight of the final exam and the continuous assessment, and the actual numerical marks obtained. Based on the course grades, a student's semester grade point average (GPA) and cumulative point average (CPA) are calculated. A minimum cumulative GPA of 2.0 is required for graduation.
Teaching:
The program utilizes a variety of teaching methods, including:
- Interactive lectures
- Case studies
- Group discussions
- Simulations
- Presentations The program also boasts a diverse faculty with extensive experience and expertise in their respective fields. The faculty is actively involved in research and professional practice, ensuring that students are exposed to the latest knowledge and trends.
Careers:
The program prepares graduates for diverse career paths in various industries and sectors. Some potential career opportunities include:
- Marketing Manager
- Brand Manager
- Product Manager
- Market Research Analyst
- Marketing Consultant
- Sales Manager
- Public Relations Specialist
- Digital Marketing Specialist The program also equips graduates with the skills and knowledge to pursue further studies and research opportunities in business and management.
Other:
- The program is open to applicants with a Bachelor Degree from a recognized university.
- Applicants may be required to take the Graduate Management Admission Test (GMAT).
- The program is offered in both English and Greek languages.
- The program is designed for busy professionals and offers flexible learning options, including online and blended learning formats.
Conclusion:
The Master of Business Administration (MBA) program in Marketing at the University of Nicosia provides a comprehensive and rigorous education for individuals seeking to advance their careers in the field of marketing. The program's emphasis on theoretical knowledge, practical application, and international perspectives prepares graduates for success in a rapidly evolving business landscape.
