Program Overview
This 12-month Master's program in Digital Media and Communications explores the impact of social media on society, journalism, and business. It provides a critical understanding of social media theories, practices, and strategies, preparing graduates for careers in online program direction, social media strategy, public relations, journalism, and more. The program combines theoretical frameworks with practical applications and offers direct access to further studies in the field.
Program Outline
Degree Overview:
Profile of the Programme:
- Designed to be completed in 12 months (fall, spring, and summer semesters, 13 weeks each).
- Part-time study option available for working professionals, potentially extending study duration.
- Core courses, specialization requirements, and electives.
- Focus on critical analysis of social media's operation, functions, use, and impact in a globalized society.
Aims:
- Examine the role of digital media, especially social media, in economy, politics, and everyday life.
- Analyze how social media has changed journalism, public relations, and advertising practices.
Objectives:
- Provide a critical understanding of current social media theories, key concepts, and research methods.
- Investigate factors shaping social media practices, including institutional, social, and technical elements.
- Examine social media practices used by journalists, businesses, politicians, and public figures.
- Develop effective social media strategies for journalism, public relations, political lobbying, marketing, and advertising.
Outline:
Section A: Required Courses (90 ECTS Credits)
| Course ID | Course Title | ECTS Credits | Lecturer | |---|---|---|---| | MCOM-501 | Digital Media Innovation and Social Transformation | 10 | Prof. Tao Papaioannou | | MCOM-502 | Digital Communication, Culture and Society | 10 | Dr Marilena Zackheos | | MCOM-503 | Digital Media Content | 10 | Dr Mike Hajimichael | | MCOM-512 | Digital Sports, Health and Lifestyle Communication | 10 | Dr Nicholas Nicoli | | MCOM-520 | Public Relations and Advertising in the Digital Age | 10 | Prof. Tao Papaioannou | | MCOM-522 | Social Media Management | 10 | Dr Marcos Komodromos | | MCOM-590 | Research Methods in Media and Communications | 10 | Dr Mike Hajimichael | | MCOM-595 | Thesis | 20 | Dr Mike Hajimichael |
Section B: Unallocated Courses (0 ECTS Credits)
- This section is currently empty and does not contain any courses.
Assessment:
- Course assessment typically comprises a final exam and continuous assessments.
- Continuous assessments may include mid-terms, projects, and class participation.
- Letter grades are calculated based on final exam weight, continuous assessment weight, and obtained marks.
- Semester and cumulative grade point averages (GPAs) are calculated based on course grades.
- A minimum cumulative GPA of 2.0 is required for graduation.
Teaching:
- Taught by faculty with expertise in digital media and communications.
- Combines theoretical frameworks with practical applications.
- Utilizes a variety of teaching methods, including lectures, seminars, discussions, group work, and individual projects.
- Encourages active participation and critical thinking.
Careers:
- Graduates can pursue careers in various fields, including:
- Online program directors
- Social media strategists
- Public relations officers
- Reporters and producers in mass media (newspapers, magazines)
- Public relations and advertising agencies
- State and private radio/TV channels
- Political communication
- Research
- Consultancy
Other:
- The program provides direct access to further studies, including the Ph.D. program in Media and Communication offered by the department.
- Graduates can pursue careers in academia or other related fields.
- The program offers a strong foundation for students interested in pursuing careers in the dynamic and evolving field of digital media and communications.
