BA (Hons) Fashion Journalism with Integrated Foundation Year
| Program start date | Application deadline |
| 2024-09-16 | - |
Program Overview
This four-year fashion journalism program, including an integrated foundation year, equips students with writing and visual storytelling skills for careers in the fashion industry. Through hands-on projects, placements, and industry visits, students gain practical experience and build a strong portfolio. The program is accredited by the NCTJ and offers opportunities for involvement in student-run media and industry collaborations.
Program Outline
Degree Overview:
Overview:
This program is a four-year version of the University of Sunderland's popular BA (Hons) Fashion Journalism course, with an integrated foundation year. The program aims to equip students with the core skills and knowledge they need to become successful fashion journalists, with a focus on both writing and visual storytelling. Graduates will be able to work in various roles within the fashion industry, including writing features, styling photoshoots, reporting on catwalks, and designing fashion spreads.
Objectives:
- Develop students' understanding of the fashion industry and its key trends.
- Equip students with the necessary writing and communication skills to excel in the field of fashion journalism.
- Provide students with hands-on experience through projects, placements, and industry visits.
- Help students build a strong portfolio of work to showcase their skills to potential employers.
Description:
This program is designed to be a practical and industry-focused course, with a strong emphasis on real-world experience. Students will have the opportunity to get involved in various projects and activities, such as working on the student-run website Fashion North, contributing to Spark Radio and Spark magazine, and undertaking placements at fashion publications. They will also benefit from the expertise of industry professionals who will provide guest lectures and workshops throughout the program.
Outline:
Year 1:
- Foundation Year: This year provides students with a solid foundation in the key principles of journalism, media, and English language. Students will learn how to write effectively, conduct research, and understand the ethical and legal aspects of journalism.
- Essential Journalism: This module introduces students to the core skills and concepts of journalism, including newsgathering, interviewing, writing, and editing.
- Essential Fashion Journalism: This module focuses specifically on fashion journalism, covering topics such as fashion reporting, trend forecasting, street style photography, and social media.
- Style Icons and Subcultures: This module explores the history and evolution of fashion, with a focus on key style icons and subcultures.
Year 2:
- Fashion Journalism Newsdays: This module provides students with hands-on experience in fashion journalism, as they work on a variety of news-related projects under the guidance of industry professionals.
- Design and Editing Skills: This module equips students with the necessary design and editing skills to create professional-quality publications.
- Newsroom Live: This module allows students to experience the fast-paced environment of a newsroom, as they work on producing online news reports and stories.
- Social, Audio, Visual: This module explores the use of social media, audio, and visual storytelling in journalism.
- Fashion Styling: This module introduces students to the principles and practices of fashion styling.
Year 3:
- Advanced Fashion Journalism Newsdays: This module provides students with further experience in fashion journalism, this time with a focus on more in-depth and analytical features.
- Journalism Practical Project: This module allows students to undertake a major project, such as writing and designing a magazine, producing a documentary, or creating a website.
- Journalism Placement and Employability: This module provides students with a placement opportunity in the fashion industry, allowing them to gain valuable work experience and build their network of contacts.
Final Year:
- Advanced Fashion Styling: This module allows students to further develop their fashion styling skills and create a professional-quality portfolio.
- Make Your Content Pay: This module helps students understand how to make money from their journalism skills and develop their knowledge of e-commerce and digital marketing.
- Advanced Digital Storytelling: This module explores emerging digital storytelling techniques and helps students create engaging and interactive content.
Assessment:
Assessment methods vary depending on the module, but typically include:
- Essays and written assignments
- Portfolio of practical work
- Presentations
- Examinations
- Online quizzes
- Participation in class discussions and activities
Teaching:
The program is taught by a team of experienced and passionate academics who have strong links to the fashion industry. Teaching methods include:
- Lectures
- Seminars
- Workshops
- Practical exercises
- Guest lectures from industry professionals
- Field trips and industry visits
Careers:
Graduates of this program will be well-prepared for a variety of careers in fashion journalism, including:
- Fashion writer
- Fashion editor
- Stylist
- Fashion blogger
- Social media manager
- PR specialist
- Content creator The program also provides students with the skills and knowledge they need to pursue further study in journalism or related fields.
Other:
- The program is accredited by the NCTJ (National Council for the Training of Journalists), which is the recognized industry body for journalism training in the UK.
- Students have access to excellent facilities, including a dedicated media hub and access to industry-standard software.
- The program offers a number of exciting opportunities for students to get involved in, including working on the student-run website Fashion North, contributing to Spark Radio and Spark magazine, and undertaking placements at fashion publications.
- The University of Sunderland is located in the vibrant city of Sunderland, which is home to a number of fashion businesses and organizations. Please refer to the University of Sunderland's website for the most up-to-date information on this program.
The annual fee for this course is £9,250 if you're from the UK/Ireland/EU settled/pre-settled. If you're a full-time UK/Irish/EU settled/EU pre-settled student, you may be eligible to receive financial support to cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan. Please note, this course isn't available to international students.
