BSc (Hons) Esports Event Management

Program Overview

This BSc (Hons) Esports Event Management program immerses students in the competitive gaming world, providing them with the knowledge and skills to succeed in the rapidly growing esports industry. The curriculum combines theoretical foundations with practical application, covering aspects like technology, marketing, events, operations, and analytics. Graduates are equipped for a range of careers in event management, game development, marketing, and more.

Program Outline

BSc (Hons) Esports Event Management

Degree Overview:

This program is designed to immerse students in the world of competitive gaming and provide them with the knowledge and skills to succeed in the rapidly growing esports industry. The curriculum combines theoretical foundations with practical application, drawing on the expertise of practicing esports leaders to cover various aspects like technology, digital innovation, marketing, events, operations, and analytics.

Objectives:

• Equip students with the contextual knowledge, experience, and skills to thrive in the esports industry.
• Develop students' understanding of the esports ecosystem, including key stakeholders, supporting infrastructure, and the role of events.
• Explore the production and management of esports events and enhance understanding of the technologies involved.
• Prepare students for a variety of roles within the esports industry, including event hosting, video editing, and recruitment.

Outline:

• Year 1:
• Fundamentals of Esports Events:
Introduction to the esports ecosystem, stakeholders, supporting infrastructure, event management, and market analysis.
• Gaming Culture: Historical development of gaming culture, business models, narrative and storytelling, game mechanics, social aspects, and playing environments.
• Esports Event Production and Delivery: Practical sessions on event planning, staging a community tournament, marketing and promotion, project management, budgeting, and event technologies.
• Digital Branding and Live Streaming Strategies: Understanding digital branding, algorithms, audience engagement, content creation, and brand development.
• Year 2:
• Esports, Media, and Content Creation:
Content creation strategies, live broadcast production, short-form video production, case studies, industry reports, branding, content promotion, and audience engagement techniques.
• Sport Leadership and Team Dynamics: Leadership styles, team dynamics, challenges, esports team culture, team building, strategic leadership, equality, diversity, future trends, and challenges.
• Managing Esports Events: Introduction to esports event management, market-based product development, health and safety, marketing and advertising, finance and sponsorship, human resources, volunteering, event appraisal, and practical event planning.
• Experiencing Esports Events: Observation and analysis of esports events, community participation, audience behavior, quantitative and qualitative research methods, events spectatorship, consumption, motivation, behavior, infrastructure, and facilities.
• Esports Event Management Work Placement (Optional): 12-month work placement with an esports or events related company, observation, participation, technical and practical skills development, and critical reflection.
• Year 3:
• Strategic Management for Esports Events:
Strategic management theories, articulation and application of theories, principles, concepts, analytical techniques, stakeholder expectations, environmental factors, and business performance analysis.
• Esports Performance and Analysis: Key concepts and theories of performance analysis, data collection methods, performance data analysis, interpretation, and presentation.
• Optional Modules:
• Health and Wellbeing and Esports:
Understanding key wellbeing concepts, theories, and perspectives in the context of esports events, health and wellbeing models, global health impacts, and high-quality written work production.
• Esports Major Project: Major project on current industry or academic research in the field of esports, dissertation, conference paper, employer-led project, campaign plan, research identification, refinement, research methods, and methodologies.
• Ethics and Esports: Key theories and concepts of ethics and ethical conflicts in the context of gaming, content creation, and live events, critical analysis of ethical challenges, best practices for esports practitioners, and high-quality guidance material production.

Assessment:

Assessments are typically written assignments in essay, report, project, or dissertation format, with additional methods including presentations, time-constrained tests, blogs/vlogs, and examinations. The specific assessment methods and criteria vary depending on the module and learning outcomes.

Teaching:

Teaching methods include recorded lectures, workshop and seminar sessions, field visits, online learning, individual tutorials, and supervision. The faculty comprises experienced academics and industry professionals with expertise in esports and related fields. The program emphasizes a practical approach to learning, with opportunities to produce live events, participate in simulated environments, and complete work placements.

Careers:

Graduates can pursue a range of exciting career paths in the rapidly growing esports industry, including:

• Event management
• Game development
• Video and audio editing
• Recruitment
• Marketing and sponsorship
• Content creation
• Project management
• Operations
• Analytics
• Research
The program equips students with the necessary skills and knowledge to succeed in this dynamic and competitive field.

Other:

The program also offers field trip opportunities across the UK, Europe, and the world, allowing students to gain valuable firsthand experience in the global esports industry. Additionally, students will have access to specialized equipment for this degree, including an esports events space, live streaming facilities, and a simulation suite.

Tuition Fees and Payment Information:

• £9,250 if you're from the UK/Europe
• £16,000 if you're an international student (EU nationals will receive a £5,750 scholarship to reduce their fee to £10,250)