BA (Hons) Business and Marketi - University of S

This program offers a UK undergraduate degree in Business and Marketing from the University of Sunderland without leaving your home country. The curriculum focuses on marketing strategy, consumer psychology, strategic management, and integrated marketing communications. Graduates are well-equipped for careers in marketing and business management roles or further academic pursuits. The program is offered through partnered study centers around the world, with flexible learning formats and support from tutors.

Program Outline

Degree Overview:

The curriculum is identical to the on-campus program, BA (Hons) Business and Marketing Management (Top-Up). The key objective of the program is to equip you with the necessary skills and knowledge to become an effective marketing manager in today's competitive landscape.

Key program features:

Focus on marketing strategy, consumer psychology, strategic management, and integrated marketing communications
Taught by passionate academics with world-leading research experience
Flexible learning format with self-study activities, student guides, web-based workshops, and support from tutors at your chosen study center
Opportunity to graduate with a prestigious UK degree

Outline:

The program structure involves a blend of independent study and interactive learning opportunities. You will engage in various activities, including:

Self-study activities: Utilizing provided student guides and online resources to deepen your understanding of the course material.
Web-based workshops: Participating in interactive online sessions to discuss key concepts and engage with your peers and tutors.
Support from study center tutors: Accessing personalized guidance and assistance from dedicated tutors at your chosen study center.

Year 3 (national level 6):

Strategic Management (20 credits): Explore the key concepts and theories of strategic management within organizations, contrasting various theoretical models and developing relevant tools to tackle real-world problems.
Managing Projects (20 credits): Learn how to manage projects effectively, utilizing relevant tools and techniques to integrate time, cost, and quality aspects.
Marketing Strategy (20 credits): Understand the crucial role of implementing effective marketing strategies, focusing on target market identification and effective positioning of offerings.
E-Marketing Strategy (20 credits): Explore the critical aspects of digital marketing, including SEO, website development, e-commerce, online advertising, email marketing, social media, and digital analytics.
Consumer Psychology (20 credits): Delve into the complexities of consumer behavior, exploring the impact of various psychological and demographic variables on buying decisions.
Strategic Integrated Marketing Communications (20 credits): Develop a comprehensive understanding of the IMC concept, examining how organizations plan and implement impactful marketing communications activities.

Assessment:

While the specific assessment methods may vary depending on the individual study center, the program typically utilizes a combination of assignments, examinations, and presentations to evaluate your understanding and application of the course material. Each module may have specific assessment requirements, and your study center will provide detailed information regarding the assessment procedures.

Teaching:

The program benefits from a dedicated team of experienced and passionate academics who bring their expertise and research knowledge to the classroom. You will find the teaching style engaging and interactive, encouraging active participation and critical thinking. Additionally, you will receive personalized support from tutors at your chosen study center, ensuring you have the resources and guidance necessary to succeed in your studies.

Careers:

Graduates from this program are well-equipped to pursue fulfilling careers in various marketing and business management roles across diverse industries, both locally and internationally. Some potential career paths include:

Marketing Manager
Marketing Analyst
Marketing Communications Specialist
Brand Manager
Product Manager
Market Research Analyst
Digital Marketing Specialist
Social Media Marketing Specialist
Content Marketing Specialist

Other:

The program is offered through various partnered study centers around the world.
Each study center may have specific entry requirements, and you are encouraged to contact your chosen center for details regarding qualifications and admission procedures.
The program brochure mentions that recent graduates have found employment in renowned companies such as Microsoft, IBM, Nike, Marriott Hotels, P&G, Starbucks, and the public sector.
It is essential to note that the information provided is correct as of the publication date, February 23rd, 2024.

BA (Hons) Business and Marketing (Top-Up) via Study Centres

Program Overview