Graduate Certificate in Marketing

Program Overview

The Bachelor of Business (Management) program at the University of Wollongong in Dubai equips students with a comprehensive understanding of managerial concepts and theories. It emphasizes analyzing, diagnosing, and executing judgments in complex business situations. The program prepares graduates for careers in various sectors, including entrepreneurship, management consulting, and business analysis, by equipping them with skills in collaboration, leadership, and the application of new technologies.

Program Outline

Bachelors of Business in Management

Degree Overview:

The Bachelor of Business (Management) program provides students with a comprehensive understanding of key managerial concepts and theories applicable to contemporary business environments. The program emphasizes analyzing, diagnosing, and executing judgments in complex situations across various technical and management functions. Additionally, by equipping students with knowledge on the application of new technologies and digital innovations in business, the program ensures graduates are prepared for the future of work in the digital era. This program cultivates skills that prepare students to collaborate effectively in teams and deal with people. Students gain insights into various management practices in the UAE and best practices of top companies. Learning-by-doing and real-world experience gained by working on projects and business simulations further enhance employability. The program offers opportunities to develop leadership competencies that will enable graduates to stand out in a competitive job market. Students have the option to graduate with a double major by choosing one more specialization from the list of specializations offered under Bachelor of Business. Students opting for double major are required to complete an additional 48 cp of subjects from the second specialization.

Outline:

Year 1:

• Accounting for Decision Making
• Principles of Responsible Business
• Statistics for Business
• Economic Essentials for Business
• Introductory Principles of Finance
• Marketing Principles
• Introduction to Management
• A chosen elective

Year 2:

• Organisational Behaviour
• Managing Human Resources
• Operations Management
• Responsible Leadership
• An UAE Studies subject
• A general elective requirement subject

Year 3:

• Management of Change
• Strategic Management
• Two chosen subjects from a list
• An integrative business capstone subject
• Three chosen business subjects as electives

Teaching:

The program utilizes a variety of teaching methods, including lectures, seminars, tutorials, case studies, and group projects. The faculty comprises experienced and qualified individuals with expertise in their respective fields. The program also embraces a blended learning approach, incorporating online resources and activities to enhance student learning.

Careers:

Graduates of the Bachelor of Business (Management) program are well-equipped for a wide range of careers in various sectors, including:

• Entrepreneurship
• Management Consulting
• Business Analysis
• Business Development
• Project Management
• General Administration Management

Other:

• The program aligns with the UN Sustainable Development Goals (SDG) and includes modules on responsible business practices.
• Students have the opportunity to pursue internships in companies to gain valuable practical experience.
• The program prepares graduates for the professional world by equipping them with the skills and knowledge required to succeed in a competitive job market.

Conclusion:

The Bachelor of Business (Management) program at the University of Wollongong in Dubai provides students with a strong foundation in business principles and prepares them for successful careers in various industries. The program's emphasis on contemporary business practices, digital innovation, and responsible leadership makes it an excellent choice for students seeking a comprehensive and relevant business education.