Bachelor of Communication and Media (Digital and Social Media)

Program Overview

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The Master of Business Administration (MBA) program at UOWD is designed for experienced professionals seeking to enhance their leadership skills and business acumen. Through a holistic approach, the program equips students with specialized knowledge and practical skills in various business areas, preparing them for leadership roles in diverse industries worldwide. Graduates benefit from a global experience, a focus on responsible leadership, and a prestigious degree from the University of Wollongong Australia.

Program Outline

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Degree Overview:

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Objectives:

• Develop strategic thinking and ability to lead businesses in a responsible and impactful manner.
• Gain knowledge and skills transferable across various sectors, including public and private, in manufacturing, financial services, healthcare, real estate, media, and retail.
• Demonstrate knowledge and skills relevant to individual areas of expertise, as well as skills that show holistic thinking, including the ability to integrate and apply knowledge to relevant business contexts.

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Description:

The Master of Business Administration (MBA) program at UOWD is designed for experienced professionals who want to develop their leadership skills and ability to lead businesses in a responsible and impactful way. The program offers a unique approach to holistic business areas, with an in-depth and rigorous learning experience. Students will gain a strong foundation in specialized knowledge and skills related to holistic business areas, and will have opportunities to understand the real challenges facing managers and organizations in operating in competitive environments. They will also be able to specialize and apply what they've learned in practice.

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Key Features:

• Global experience: Students collaborate with others across campuses and gain experience working across time zones and cultures, which is essential for working in multinational companies.
• Responsible and sustainable leadership: The program includes relevant and current case studies, guest lectures from industry professionals, peer learning, and critical reflection, followed by assessments that focus on using and applying knowledge and skills in real-life settings.
• Prestigious and accredited degree: Upon completion, students will receive a Master's degree from the University of Wollongong Australia, a university in the top 1% of the world universities according to QS World University rankings.
This degree is fully accredited in the UAE by the Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).
• Skills development: Students will gain practical, hands-on, and job-ready skills like Communication Skills, Versatility and Flexibility, Strategic Thinking, Digital Savviness, Entrepreneurial Spirit, Leadership Skills, Resilience, Problem-Solving, Decision Making, Interpersonal Skills, and Networking.

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Outline:

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Program Structure:

The program is organized around three key themes:

• Business & Management Subjects:
• Diagnostics
• Accounting for Managerial Decision-Making
• Exploration
• Design Thinking and Business Transformation
• Innovation, Entrepreneurship and Commercialization
• Financial Strategy and Governance
• Integration and Application
• Contemporary Global Perspectives on Strategy
• Strategic Business Project
• Responsible Leadership Effectiveness
• Global Business Issues and Practices
• Electives:
Students will choose any two 900-level elective subjects.
• Weekend Classes: Classes commence in September (Autumn), January (Winter), and April (Spring).
• Duration: 18 - 24 months (Weekends only)
• Cost: AED 9,597.26 / USD 2,615 per subject ( VAT 5% inclusive)

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Course Descriptions:

• Accounting for Managerial Decision-Making: This course informs managers on the role accounting plays in organizations and its contribution in achieving stated objectives.
• Strategic Marketing Management: This course critically evaluates theory and practice in the field of marketing management, provides practical concepts and tools in the areas within marketing such as marketing planning, marketing research, customer and competitive analysis and marketing strategy in a multichannel environment, and evaluates the effectiveness of marketing practices across varied contexts.
• Responsible Talent Management Strategies: This course explores the trends and debates in employee and talent management strategies.
• Design Thinking and Business Transformation: This course gives students the tools to understand fundamental changes in how businesses are currently conducted.
• Innovation, Entrepreneurship and Commercialization: This course provides a solid foundation in formulating and deploying commercialisation strategies for innovation projects that impact markets, economies and communities.
• Financial Strategy and Governance: This course provides students with an understanding of the decisions made by firms and other businesses when raising capital, making investments and rewarding their investors and other stakeholders.
• Contemporary Global Perspectives on Strategy: This course examines the lifecycle of strategic decision-making, allowing students to explore and analyse alternative strategic options from a range of stakeholder perspectives.
• Strategic Business Project: This course enables students to integrate learning from across the course, and apply the skills and insights learned to a real-world, contemporary workplace issue or opportunity facing an organisation.
• Responsible Leadership Effectiveness: In this course, students develop their personal effectiveness as a responsible leader.
• Global Business Issues and Practices: This course is not described in the provided context.

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Assessment:

The program utilizes a variety of assessment methods to evaluate student learning, including:

• Case studies: Students will analyze and apply their knowledge to real-world business scenarios.
• Presentations: Students will present their findings and recommendations to their peers and faculty.
• Examinations: Students will take written exams to assess their understanding of key concepts.
• Assignments: Students will complete written assignments to demonstrate their ability to apply their knowledge and skills.

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Teaching:

The program utilizes a variety of teaching methods, including:

• Lectures: Faculty members will deliver lectures on key concepts and theories.
• Seminars: Students will participate in small group discussions to explore different perspectives and ideas.
• Workshops: Students will participate in hands-on workshops to develop their practical skills.
• Guest speakers: Industry professionals will be invited to share their insights and experiences with students.

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Careers:

The program prepares graduates for a variety of careers in business, including:

• Chief Executive Officers
• Chief Financial Officer
• Chief Technology Officer
• Business Development Manager
• Business Operations Manager
• Business Transformation Manager
• Business Intelligence Analysts
• Business Consultant
• Business Analysts
• Project Manager
• Human Resources Director
• Chief Marketing Officer
• Health Services Manager
• Entrepreneurs
• Operations Research Analysts
Graduates can work in any industry in private, semi-private, or government sectors in any region of the world.

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Other:

• The program is designed to provide students with a global experience.
• The program is committed to responsible and sustainable leadership.
• The program is offered in partnership with the University of Wollongong Sydney.
• The program is accredited by the Commission for Academic Accreditation (CAA) and Knowledge and Human Development Authority (KHDA).
• The program is recognized by the Association to Advance Collegiate Schools of Business (AACSB).
• Assessment
• Careers
• Other