BA (Hons) Digital Media, Culture and Communication

Program Overview

The BA (Hons) Digital Media, Culture and Communication program at the University of York explores the impact of digital media on culture and communication. Graduates develop critical thinking, research, and communication skills, preparing them for careers in creative industries, marketing, and communication sectors. The program emphasizes real-world application and is informed by current research, ensuring students receive cutting-edge knowledge.

Program Outline

BA (Hons) Digital Media, Culture and Communication

Degree Overview:

Overview:

This program focuses on understanding the impact of digital media on culture and communication. You'll examine the implications of these changes on various levels--personal, organizational, environmental, and geopolitical. The curriculum covers various topics including digital identity, social connection, digital storytelling, and artificial intelligence.

Objectives:

Graduates of this program will:

• Understand and respond to developments in digital technology and its impact on culture and communication.
• Critically evaluate the impact of digital media on individuals, groups, and societal structures.
• Design and conduct research on the implications of digital media on various aspects of society.
• Create detailed accounts of the changes brought by digital media.
• Place digital innovations within wider social and environmental transformations.
• Analyze information, generate informed arguments, and conduct thorough analyses.
• Identify, assess, and interrogate the key characteristics of present and future changes brought by digital technology.

Outline:

Year 1:

Six core modules provide the foundation for understanding digital media, culture, and communication:

• Introduction to Media Technologies
• Story for Interactive Media
• Living in Digital Cultures
• Introduction to Digital Culture
• Investigating Social Problems
• Understanding Self in Society
• Academic Integrity module (online)

Year 2:

Core modules deepen understanding and introduce optional modules for specialization:

• Creating Sociological Alternatives
• Popular Culture, Media and Society
• Questioning Digital Cultures
• Imagining Futures
• Two optional modules from a list including Programming for Digital Media, User Experience Design, and Disability, Accessibility, and Representation in Creative Industries

Year 3:

Independent research project with core modules focusing on artificial intelligence and the future of storytelling.

• Dissertation in Digital Media, Culture, and Communication
• AI and Society
• The Future of Storytelling in the Digital Age
• Two optional modules from a list including The Digital Self, Business and Enterprise in Interactive Media, and Object-Based Media.

Learning Outcomes:

This program will equip graduates with the ability to:

• Understand the impact of digital technologies on contemporary culture and communication.
• Think critically about digital media's influence on individuals and society.
• Design and conduct research regarding digital media and its implications.
• Create detailed and innovative analyses of the changes brought by digital transformation.
• Contextualize digital innovations within broader societal and environmental contexts.
• Develop informed arguments, analyses, and insights using a broad range of perspectives.
• Identify, question, and evaluate the characteristics of present and future changes caused by digital technologies.

Fees & Funding:

Please refer to the "Fees and funding" section in the provided context for details.

Entry requirements:

Information regarding qualifications, alternative offers, and English language requirements are available within the provided context under "Entry Requirements."

Assessment:

• Essays
• Online exams
• Open exams
• Reports
• Dissertation
• Reflective portfolios
• Book reviews
• Design prototypes
• Artefacts and live demonstrations
• Speculative design and group design briefs

Teaching:

• Lectures by research-active academics.
• Seminars for discussion and debate.
• Workshops for practical applications.
• Gold-standard teaching with a focus on active and collaborative learning.
• Opportunities for independent research and critical thinking.
• Courses taught by experts in various subject areas, allowing for in-depth exploration and development of a critical and adaptable mindset.

Careers:

Potential Career paths:

This program opens doors to a variety of careers, including those found within the creative industries, marketing, public relations, social media, and communication sectors. Graduates are equipped with skills in research, digital creativity, communication, and critical thinking, making them adaptable to a wide range of professional opportunities.

Other:

• This program is offered at the Department of Sociology on the University of York's East Campus.
• The curriculum is informed by current research, ensuring that students receive cutting-edge knowledge.
• The program emphasizes real-world application, providing graduates with practical skills for successful careers.

Note:

• This answer excludes information regarding tuition fees, admission requirements, and the application process as instructed.

£9,250 per year International and EU fees

£23,700 per year