Management in the Creative and Cultural Industries (MA)

Program Overview

The MA Management in the Creative and Cultural Industries at the University of York equips students with the knowledge, skills, and experience to excel in management roles within the creative and cultural sectors. The program covers core modules in business, management, and leadership, alongside optional modules in specialized areas. Students benefit from teaching by research-active professionals, industry collaborations, and opportunities for practical experience. Graduates are prepared for careers in arts and cultural management, creative business development, and marketing, among others.

Program Outline

Extracted Information on MA Management in the Creative and Cultural Industries at the University of York:

Degree Overview:

• Overview:
The MA Management in the Creative and Cultural Industries equips students with the knowledge, skills, and experience needed to excel in management roles within the creative and cultural sectors.
• Objectives:
• Develop expertise for a management career in the creative industries.
• Gain knowledge, practical expertise, and critical skills to become a leader in the cultural and creative sectors.
• Gain theoretical insights, critical thinking skills, and practical experience of working in the creative industries.
• Develop leadership, management, and project management skills.
• Enhance creativity, innovation, and entrepreneurship.
• Prepare for a career in diverse areas like festivals, fashion, theatres, museums, digital industries, television, film, publishing, visual arts, television, film, dance, and live music venues.

Outline:

• Program Content:
Covers core modules in business, management, entrepreneurship, leadership, marketing, finance, and law alongside optional modules in specialized areas.
• Structure:
Students complete core modules and choose two option modules from a variety of areas like Business and Enterprise for Interactive Media, Business of Production and Post-production, Collaborative Industry Project, Elements of Theatre-Making, Empirical Research Skills for Music, Management and Marketing, Exploring Cultural Consumption, Gaming, Industry and Culture, Law and Finance for Creative and Cultural Businesses.
• Course Schedule:
1 year full-time, starting in September 2024. Specific semester dates are available on the course webpage.
• Modules:
• Core Modules:
• Business Management for the Creative and Cultural Industries
• Introduction to the Creative and Cultural Industries: Key Issues, Theory and Practice
• Leading in the Creative and Cultural Industries
• Marketing in the Creative and Cultural Industries
• Optional Modules (Previous Examples):
• Business and Enterprise for Interactive Media
• Business of Production and Post-production
• Collaborative Industry Project
• Elements of Theatre-Making
• Empirical Research Skills for Music, Management and Marketing
• Exploring Cultural Consumption
• Gaming, Industry and Culture
• Law and Finance for Creative and Cultural Businesses
• Dissertation:
• Independent Creative and Cultural Project

Assessment:

• Continuous assessment throughout the course.
• Some modules have early assessments contributing to the final mark.
• Assessment methods vary depending on the module and include:
• Business plans
• Oral presentations and pitches
• Essays and reflective reports
• Group and individual projects

Teaching:

• Various teaching styles including problem-based learning, collaborative work, and practical activities.
• Research-active, creative professionals from diverse fields teach the program.
• Opportunity to attend events like talks, productions, and festivals outside of modules.
• Personal supervision from a faculty member throughout the course.
• Location: Primarily on Campus East and Campus West.

Careers:

• Graduates can pursue careers in arts and cultural management, creative business development and production, marketing, arts finance and funding.
• Examples of potential roles:
• Cultural Manager
• Creative Producer and Designer
• Marketing Officer
• Public Engagement and Communications
• Visitor Experience Manager
• Events Co-ordinator
• Posts in Finance and Strategy
• Transferable skills developed:
• Management
• Enterprise
• Leadership
• Marketing
• Financial planning
• Collaborative working
• Volunteering
• Problem solving
• Critical analysis
• Investigative research

Other:

• Program is a part of the UNESCO City of Media Arts, offering access to resources and recognition for digital innovation and media arts.
• Students work with industry professionals.
• Opportunity for voluntary work placement with a non-profit creative business in York.
• Access to masterclasses on management and leadership by industry professionals.
• 10% Masters fee discount for alumni of York's undergraduate programs.
• Responsible Business principles are integrated into the program.
• Flexible option modules allow for specialization in diverse areas.

Tuition Fees and Payment Information:

Annual tuition fees for 2024/25 Study modeUK (home)International and EU Full-time (1 year) £12,480£29,400