Interior & Retail Design - Intensive Course in Interior Design

Program Overview

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This intensive course in Interior & Retail Design provides comprehensive training in interior design, project communication, materials and trends, retail design, exhibit design, and garden design. Students will develop practical skills through hands-on laboratory practice, field trips, and project work, preparing them for careers as interior designers, retail space designers, exhibition space designers, and more.

Program Outline

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Outline:

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Interior Design

• ** Methodology and practical design of an interior design project.

• **Interior design: historical insights and contemporary living.

• ** 2D and 3D technical drawing, 3D modeling.

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Project culture and composition

• Historical insights and social aspects
• Contemporary living
• Meta-design phase
• Design phase
• Light design
• Furniture design
• Materials technology
• Materials and techniques for interior design projects
• 2D and 3D technical drawing
• Design laboratory
• In-depth program on 3D modeling

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CAD and Rendering Techniques

• **Creation of 2D and 3D models.

• **Rendering techniques, realism, and post-production.

• **Strategic presentation of project materials.

• Software types: similarities, differences, and specific uses
• Basic elements for creating 2D models
• Transitioning from 2D to 3D
• Creating a realistic and effective rendering
• Advanced management of textures and lighting
• Post-production of a rendered image
• Layout of a series of design images and strategic presentation of materials

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Project Communication

• **Visual communication of the project, creating a professional portfolio, digital strategy and personal branding, impactful presentations using fonts and graphic software.

• **Importance of logos and history of project communication, graphic image and layout of the project.

• Preparation of a portfolio and media usage
• Do's and don'ts of a portfolio
• Digital and online strategy / personal branding
• Creating a LinkedIn profile
• Personal repositioning
• Creating impactful presentations; what is a logo
• History of project communication from a graphic image perspective
• Graphic layout of the Interior Design project
• Fonts (serif and sans-serif)
• Graphic software

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Materials and Trends

• **Innovative materials and trends, the latest news and trends in the field of interior design.

• Innovative materials for wall and floor coverings, the latest generation ceramic stoneware
• The bathroom project: sanitary ware and faucets
• Resin and micro cement floorings
• Special wall paints
• Fabrics for furniture; Innovative finishes for furniture covering
• Wallpapers

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Retail Design

• **Fundamental concepts and the historical evolution of retail design.

• **Brand communication tools and marketing principles for retail.

• **Lighting and choice of illuminating bodies to emphasize the product.

• Introduction to Retail Design: basic concepts and historical evolution, from barter to shopping malls
• New technologies: from e-commerce to bidirectional information, the future of the retail space
• Principles of Retail Design: Brand, product, target, location, competitor, and concept
• Brand communication: Tools and examples
• Marketing principles in the context of Retail
• Retail for GDO (Large-Scale Retail) and small-scale distribution: brand and product communication
• Critical analysis and in-depth study of Retail Design projects
• The store design
• Creating the project brief and identifying strategies
• Identifying concepts and creating project mood boards and concept boards
• Materials for Retail projects
• Case study: luxury brand retail
• Lighting, choice of illuminating bodies, and lighting strategies to emphasize the product

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Exhibit Design

• **Design of permanent and temporary exhibition spaces, research of materials and finishes, integration of additional services.

• **Importance of collaboration between the designer, the service providers, and the final client.

• Temporary spaces, museum spaces, permanent spaces
• Introduction to different types of design for permanent and temporary spaces
• Brand analysis and briefing
• Analysis of existing and ongoing advertising interventions
• Briefing analysis and image/price relationship
• Materials and construction
• Research of materials and finishes
• Additional services, audiovisual services, and advertising messages
• Interaction between the designer, service providers, and the final client

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Garden Design

• **Historical introduction and knowledge of the regulations governing the profession of a garden designer.

• **Types of gardens and landscapes, the layout and the arrangement of elements.

• **Decorations and design of accessory spaces.

• **Garden plants and ornamental indoor plants, as well as decorative vegetable gardens.

• Introduction and historical overview
• The profession of a Garden Designer and knowledge of regulations
• Gardens and Landscapes, types
• The layout and arrangement of elements: paths, borders, parterres
• The design of accessory spaces and decorations: pool, gazebo, fountains, pergolas, sculptures, grottoes
• The design of the pool and its accompanying areas: pool house, technical rooms, accessory rooms
• Garden plants and species
• Indoor plants

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Teaching:

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Teaching Method

• **At Accademia del Lusso you will be taught by working professionals who have a wealth of knowledge and experience.

• **Our Intensive Courses are highly specialised and practice-based, designed for personal and professional growth and for developing a high level of professional skills that are in-demand in the job market.

• **Lectures are combined with workshops and project work both in and out of the school, and field trips to companies, events, trade fairs, and important industry locations will take place throughout the course.

• **Students will be assessed throughout the course and at the end will complete a full interior design project.

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Classroom Lessons

• Frontal teaching with mandatory attendance

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Laboratory Practice

• Experiential teaching, practical work in equipped classrooms

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Careers:

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Career Opportunities

• **What are some of the main career opportunities offered by the Intensive Course in Interior & Retail Design?

• Interior Designer
• **specialises in the conception and design of interiors, such as homes, offices, shops, and public spaces.

• Consultant at design studios
• **supervises, plans, co-ordinates, and advises design studios and companies on interior design issues.

• Exhibition Space Designer
• **designs and organises spaces for exhibitions, fairs, shows, and other cultural, commercial, or public events.

• Retail Space Designer
• **works in retail spaces such as shops, shopping centres, and showrooms.

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Other:

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Laboratory Practice

• **Accademia del Lusso's laboratories are designed for practical training, where students can acquire technical skills and experiment with specific materials and tools.

• **In addition, meetings, museum visits, library visits, and showroom visits are organized, as well as participation in key events in the fashion and luxury industry, such as fashion shows, events, and trade fairs, to witness the work of the greatest talents in the fashion business.

• **Finally, an important part of the Intensive Course's teaching focuses on project experiences with the business world in product, service, and communication areas.

• **It also includes meetings and seminars with professionals from the fashion and luxury sectors to learn about and explore cutting-edge realities and new trends.