Fashion Brand Management - Three-Year Course in Fashion Management

Program Overview

The Bachelor's Degree in Fashion Brand Management equips students with the knowledge and skills to become leaders in the fashion and luxury industry. The program provides a comprehensive understanding of the fashion industry, its professionals, and the management skills needed to succeed. Graduates can pursue careers as Brand Managers, Marketing Managers, Product & Project Managers, and Retail Managers. The program offers a strong focus on industry connections and networking opportunities, as well as the opportunity to work on live projects with real-world clients.

Program Outline

Fashion Brand Management Bachelor's Degree Program

Degree Overview:

The Bachelor's Degree in Fashion Brand Management equips students with the knowledge and skills required to become leaders and innovators within the fashion and luxury industry. The program provides a comprehensive understanding of the fashion industry, its professionals, and the management skills needed to succeed.

Objectives:

• Equip students with the ability to manage strategic and operational activities within fashion brands.
• Develop students' ability to identify, coordinate, and implement business proposals aimed at developing and positioning a fashion or luxury brand.
• Teach students the fundamentals of business management, including target group definition, market and competition analysis, potential development, production process management, national and international distribution channel management, sales supervision, and performance monitoring.
• Provide students with specific insights into the fashion business environment, including value and identity, historical and current trends, consumer relations, and luxury marketing.
• Foster students' creative development through industry-based and practice-led projects that encourage experimentation and innovation.
• Offer valuable industry experience and contacts through workshops, visits, seminars, networking opportunities, and sector events.

Outline:

First Year:

• Art History 1: Explores artistic movements from the Renaissance to the 18th century, analyzing their influence on fashion and applied arts.
• Fashion and Design History 1: Examines the evolution of fashion and costume from Mesopotamian textiles to the 20th century, analyzing the impact of economic, political, social, and aesthetic factors.
• Computer Graphics for Fashion 1: Introduces tools for digital image manipulation and photo editing, covering layers, masks, and retouching.
• Fashion Product Communication 1: Explores advertisement structure and content, analyzing communication techniques and the role of fashion announcements.
• Textile Culture and Color: Examines the evolution of textile products and the perceptual, communicative, social, symbolic, aesthetic, and synthetic aspects of color.
• Brand Design: Explores strategic marketing, competitive analysis, and effective brand promotion, analyzing leading companies and their strategies.
• Basics of Financial Economics: Introduces financial markets, financial instruments, and financial operators, focusing on investment systems and financial and economic aspects of business management.
• Fashion Markets and Business Positioning: Analyzes the fashion industry, exploring the role of the brand, the evolution of distribution strategies, and the experiential dimension of retail.
• Fashion Digital Marketing: Explores the digital transformation of the fashion industry and the use of digital marketing levers, including social media strategy, online advertising, SEO analysis, and content creation.
• Language 1: Enhances English language skills, focusing on grammar, reading, writing, and conversation, with a focus on fashion-related topics.

Second Year:

• Art History 2: Surveys contemporary art movements and their relationship with fashion, analyzing the work of artists and designers.
• Fashion and Design History 2: Explores national and international trends in fashion design, analyzing emerging brands and their comparison with established brands.
• Phenomenology of Media 2: Examines traditional and digital media, analyzing the impact of digitalization on contemporary art and communication tools.
• Digital Technologies Applied to Online Sales: Explores tools and techniques for developing and managing online sales, including multichannel retail planning and distribution.
• Computer Graphics for Fashion 2: Focuses on photo editing and post-production techniques for project development and layout.
• Product Communication in Fashion 2: Explores the use of social media in digital marketing strategy, analyzing communication tools and their role in creating and managing brand perception.
• Packaging Design: Explores the design and production of packaging as a tool for brand identity and positioning, considering formal, material, technological, functional, and circularity aspects.
• Eco-Fashion and Innovative Techniques for Fashion: Examines the world of sustainable fashion, focusing on ethical and global product development, sustainable materials, production processes, new technologies, and human rights in the textile industry.
• Law and Licensing: Explores private law, intellectual property protection for luxury goods, and licensing agreements, analyzing case studies.
• Fashion Brand Management 1: Defines brand identity as a strategic lever for success, analyzing its key elements and their impact on consumer behavior.
• Language 2: Continues to enhance English language skills, focusing on grammar, reading, writing, and conversation, with a focus on fashion-related topics.

Third Year:

• Computer Graphics for Fashion 3: Explores techniques for processing professional portfolios and creating online graphic presentations.
• Advertising Communication and Cultural Marketing: Explores advertising communication and marketing strategies applied to cultural products, analyzing the development of effective market strategies to enhance consumption.
• Communication and Inside Marketing: Explores the importance of internal teams in B2C-oriented companies, analyzing the role of employee satisfaction in improving profitability and customer-oriented activities.
• Latest Trends in Visual Art: Explores recent trends in visual art, analyzing the work of contemporary artists and the complex scenario of the latest trends.
• Fashion Brand Management 2: Explores new marketing and positioning strategies, including retro marketing and the application of persuasive tactics.
• Fashion Start-Up Management: Equips students with the skills and knowledge to start a fashion business, exploring key industry business models and principles of modern entrepreneurship.
• Elective Credits: Students can choose from optional subjects, labs, and work weeks to customize their learning experience.
• Individual Work under Tutoring: Students receive individual guidance and support to complete their final project.

Assessment:

• Assignments and projects
• Presentations and discussions
• Exams and tests
• Individual final project
• Attendance and participation

Teaching:

• The program is taught by working professionals from the fashion and luxury industry, who share their knowledge and experience with students.
• A variety of teaching and learning methods are used, including lectures, workshops, project work, and field trips.
• Students have the opportunity to apply their knowledge and skills in real-world settings through internships and work-based projects.
• The program offers a dynamic and interactive learning environment that fosters creativity, critical thinking, and problem-solving skills.

Careers:

Graduates of the program can pursue a variety of careers in the fashion and luxury industry, including:

• Brand Manager
• Marketing Manager
• Product & Project Manager
• Retail Manager

Other:

• The program offers a strong focus on industry connections and networking opportunities.
• Students have the opportunity to work on live projects with real-world clients.
• The program is taught in English, making it accessible to international students.

Conclusion:

The Bachelor's Degree in Fashion Brand Management provides students with the knowledge, skills, and experience needed to succeed in the demanding and competitive fashion industry. The program's comprehensive curriculum, industry-focused approach, and strong career support services make it an excellent choice for students who are passionate about fashion and business.

EU citizens: €18.950 Non-EU citizens: €21.350