Fashion Communication Management - Master in Fashion Communication

Program Overview

The Fashion Communication Management Master's Degree is a one-year program that equips students with the knowledge and skills to succeed in the fashion industry. The program focuses on real-world application and practical experience through role-play activities, presentations, photo shoots, and field trips. Graduates are prepared for careers in marketing, branding, licensing, distribution, retailing, and more.

Program Outline

Fashion Communication Management Master's Degree

Degree Overview:

This one-year, full-time master's program in Fashion Communication Management equips students with the knowledge and skills needed to succeed in the fashion industry. Drawing from the expertise of industry professionals, the course focuses on real-world application and practical experience through various methods like:

• Role-play activities
• Presentations
• Photo shoots
• Group projects
• Individual research
• Debates and discussions
• Field trips to fashion and luxury locations
The program's main objectives include:
• Bridging the gap between creative expertise and business knowledge
• Transforming students into successful and ethically responsible fashion communication professionals
• Enabling students to lead communication strategies for fashion brands

Outline:

The Master's in Fashion Communication Management delves into the different stages of fashion communication planning, covering topics such as:

• Creating communication plans
• Defining communication objectives
• Developing marketing strategies
• Organizing photo shoots
• Planning launch events
• Preparing press releases
The program's structure combines theoretical and practical elements through:
• Classroom lectures
• Seminars with industry experts
• Work weeks focused on industry-based projects
• Independent research projects
The program offers a comprehensive curriculum, with modules covering various aspects of fashion communication management, including:
• Made in Italy & Luxury Goods System
• Introduction to fashion and luxury marketing
• Understanding fashion trends and research
• International markets and the fashion system
• Fashion graphic design with Photoshop and InDesign
• Journalism in the fashion industry and web editing
• Press office and public relations for the fashion industry
• Fashion event management
• Fashion and luxury communication strategies
• Fashion styling and photography
• Social media management
• Personal branding and portfolio development

Assessment:

This program assesses student learning through various methods, including:

• Regular individual assessments
• Group presentations
• Final dissertation project

Teaching:

The course is taught by experienced industry professionals with extensive knowledge and insider understanding of the fashion industry. Additional teaching methods include:

• In-class lectures
• Workshops
• Visits to museums and showrooms
• Industry-related field trips

Careers:

Graduates of this program are prepared for careers in various areas of the fashion and luxury industry, holding positions in:

• Marketing
• Branding
• Licensing
• Distribution
• Retailing
• Marketing
The program also equips graduates with the necessary skills and knowledge to:
• Maintain direct contact with both existing and potential customers
• Promote brand philosophy through strategic and operational marketing initiatives
• Follow product development and sales processes
• Curating style, quality, image, and effectiveness of advertising campaigns

Other:

The Master's in Fashion Communication Management is offered in collaboration with eCampus University. This collaboration ensures:

• A career-oriented curriculum
• Industry-aligned course content
• Access to the latest trends and developments in the fashion industry
The program also benefits from:
• A maximum class size of 15 students
• Dedicated specialist labs with the latest technologies
• Interdisciplinarity in skill development through work weeks and workshops

Tuition fees:

• EU citizens: €21,350
• Non-EU citizens: €26,350

Enrollment:

Open enrollment is available for this program.

Additional information:

For further information on admissions procedures, please refer to the "How to apply" section.

EU citizens: €21.350 Non-EU citizens: €26.350