Program Overview
The Merchandising Minor at East Tennessee State University provides students with a comprehensive understanding of fashion merchandising through required courses in fashion fundamentals, merchandising, and visual merchandising. Students can customize their studies by selecting three electives from a range of options, including consumer textiles, apparel product analysis, and fashion advertising and promotion. This minor prepares students for careers in the fashion industry, equipping them with the knowledge and skills necessary to succeed in various roles.
Program Outline
Outline:
The Merchandising Minor at East Tennessee State University requires the completion of 18 credit hours, divided into two categories:
Required Courses (9 credits):
- MKTG 3230 - Fashion Fundamentals (3 credits)
- MKTG 3220 - Fashion Merchandising (3 credits)
- MKTG 4240 - Visual Merchandising (3 credits)
Merchandising Electives (9 credits):
Students must choose three (3) courses from the following:
- MKTG 3215 - Consumer Textiles (3 credits)
- MKTG 3225 - Apparel Product Analysis (3 credits)
- MKTG 4221 - Fashion Merchandising Study Tour (1-3 credits)
