Marketing Major, B.B.A. (Fashion Marketing and Merchandising Concentration)

Program Overview

This Bachelor of Business Administration (BBA) program with a concentration in Fashion Marketing and Merchandising provides students with a comprehensive understanding of the fashion industry. The curriculum covers topics such as consumer behavior, marketing research, fashion fundamentals, merchandising, and visual merchandising. Students gain practical experience through a study tour and an internship, preparing them for careers in fashion marketing, merchandising, and related fields.

Program Outline

Outline:

Fashion Marketing and Merchandising Concentration

Degree Requirements: 120 credits

General Education

41-42 credits Requirment 78 credits

• B.B.A.
Core Requirement (39 credits)
• Concentration
(39 credits)

Free Electives

0-1 credits

TOTAL

120 credits

Major Specific courses listed in General Education Requirements:

• ECON 2210
• ECON 2220
• MATH 1530

Core Requirements: 39 credits

• ACCT 2010 - Principles of Accounting I (3 credits)
• ACCT 2020 - Principles of Accounting II (3 credits)
• BADM 1130 - Introduction to Business (3 credits)
• ECON 2070 - Quantitative Methods for Business I (3 credits)
• ECON 2080 - Quantitative Methods for Business II (3 credits)
• MGMT 3000 - Organizational Behavior and Management (3 credits)
• MGMT 3050 - Decision Science (3 credits)
• MGMT 3310 - Legal Environment of Business (3 credits)
• MKTG 3200 - Principles of Marketing (3 credits)
• FNCE 3220 - Business Finance (3 credits)
• MGMT 3100 - Production/Operations Management (3 credits)
• MGMT 4910 - Strategic Management (3 credits)
• CSCI 3700 - Enabling Business with Information Systems (3 credits)

Fashion Marketing and Merchandising Concentration: 39 credits

• MKTG 3202 - Consumer Behavior (3 credits)
• MKTG 4617 - Marketing Research and Analytics (3 credits)
• MKTG 4910 - Marketing Management (3 credits)
• MKTG 3100 - Perspectives on Dress, Culture, & Society (3 credits)
• MKTG 3215 - Consumer Textiles (3 credits)
• MKTG 3230 - Fashion Fundamentals (3 credits)
• MKTG 3225 - Apparel Product Analysis (3 credits)
• MKTG 3220 - Fashion Merchandising (3 credits)
• MKTG 4221 - Fashion Merchandising Study Tour (1-3 credits)
• MKTG 4240 - Visual Merchandising (3 credits)
• MKTG 4250 - Fashion Advertising and Promotion (3 credits)