Program Overview
The ETSU Advertising/Public Relations minor in Media and Communication offers a comprehensive education in strategic communication, combining public relations and advertising. Students gain hands-on experience, professional networking, and internship opportunities, preparing them for global career opportunities in various fields, including business, healthcare, and digital media. Through real-world client experiences, students develop the skills and knowledge necessary for success in this growing profession.
Program Outline
Outline:
The ETSU Advertising/Public Relations minor in Media and Communication provides students with a dynamic education in strategic communication by converging public relations and advertising into a cutting-edge program that delivers hands-on experiences, professional networking, internships, and national competitions ultimately leading to global career opportunities. This minor complements many majors including those studying business, healthcare, art and design, sports management, international relations, and digital media as well as disciplines in the liberal arts and social sciences. Coursework includes instruction in writing and design for print, broadcast, online and social media; audience research; media planning; and campaign management. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession.
Careers:
This minor complements many majors including those studying business, healthcare, art and design, sports management, international relations, and digital media as well as disciplines in the liberal arts and social sciences. Through experiences with real-world clients, students gain the skills and knowledge they need for success in this growing profession.
