Master of Arts in Design Innovation Management

Program Overview

The Master of Arts in Design Innovation Management program equips graduates with managerial skills and interdisciplinary knowledge in design, innovation, and management. It prepares them for diverse design management careers in both the private and public sectors, addressing the growing demand for advanced skills in design leadership and technology management. The program culminates in an industry-based project, providing students with practical experience and evidence of their expertise in the field.

Program Outline

Degree Overview:

The Master of Arts in Design Innovation Management program aims to enhance graduates' managerial skills and foster interdisciplinary knowledge through both theoretical and practical modules on topics relevant to contemporary design management issues. The program's interdisciplinary blend of design, innovation, and management enables graduates to develop critical approaches and practices that enhance their effectiveness as practitioners, enabling them to pursue diverse design management careers in the private and public sectors relevant to today's world.

Objectives:

• Extend design innovation management programs to different organizations that consider design a strategic competitive force.
• Meet the growing demand for advanced skills in design management and leadership in various services and businesses.
• Prepare graduates to address the increasing needs for managing advanced design technology and implementing new management approaches.

Outline:

Modules:

Core Modules:

• Design and Creative Industries
• Business Planning for Creative Entrepreneurs
• Research Methodology
• Design Thinking
• Integrated Brand Management
• Future Media Innovation
• Service Design
• Project Feasibility Study

Elective Modules (Choose 1):

• Intellectual Property
• Creative Sustainability
• Technology Management
• Design for Retail
• Managing Business Web Presence

Project:

The program culminates in a project module called the Creative Futures Project, where students undertake industry-based major projects, generating evidence and output related to the Design Innovation Management field. The program concludes with a final exhibition and presentation.

Careers:

The Master of Arts in Design Innovation Management program prepares graduates for a range of design management careers in the private and public sectors, including:

• Project Manager
• Design Producer
• Brand Manager/Strategist
• Marketing Manager
• Product Manager
• Account Manager
• Client Manager
• Chief Design Officer
• Design Researcher
• Design Strategist
• Service Designer/Design Experience Strategist
• Venture Architect

Malaysian Students: RM 34,800 International Students: RM 38,800 (USD 8,820)