Master of Science in International Business Communications

Program Overview

This program explores the intersection of technology, culture, and communication in a globalized world. Students will develop skills in marketing, analytics, communication theory, and intercultural competencies. The program prepares graduates for careers in international communication, business, and public relations, where they can navigate the complexities of global communication and make informed decisions in a rapidly changing world.

Program Outline

Outline:

• Module 1: Technology, Culture, and People: A Global Perspective
• Module 2: Marketing and Sustainability in the Age of Globalisation
• Module 3: Behavioural Science, Social Media and Marketing Analytics
• Module 4: Communication Theory and Practice
• Module 5: International Business Communications and Competencies
• Module 6: Planning Business Communications Campaign
• Module 7: New Media Industries and Technologies
• Module 8: Statistical Decision Making

Careers:

• International Communication Manager
• International Relation Manager
• Event Manager
• Business Communication Advisor
• Intercultural Consultant
• Spokesperson
• PR & Communications Manager
• Global Marketing Manager
• International Development Manager
• Analytics & Reporting Manager
• Decision Analytics Manager
• Media Relations Manager
• Communications Specialist
• Sales & Marketing Manager

Malaysian Students: RM 34,800 International Students: RM 38,800 (USD 8,820)