Master of Science in International Business Communications
| Program start date | Application deadline |
| 2024-06-04 | - |
| 2024-09-18 | - |
Program Overview
This program explores the intersection of technology, culture, and communication in a globalized world. Students will develop skills in marketing, analytics, communication theory, and intercultural competencies. The program prepares graduates for careers in international communication, business, and public relations, where they can navigate the complexities of global communication and make informed decisions in a rapidly changing world.
Program Outline
Outline:
- Module 1: Technology, Culture, and People: A Global Perspective
- Module 2: Marketing and Sustainability in the Age of Globalisation
- Module 3: Behavioural Science, Social Media and Marketing Analytics
- Module 4: Communication Theory and Practice
- Module 5: International Business Communications and Competencies
- Module 6: Planning Business Communications Campaign
- Module 7: New Media Industries and Technologies
- Module 8: Statistical Decision Making
Careers:
- International Communication Manager
- International Relation Manager
- Event Manager
- Business Communication Advisor
- Intercultural Consultant
- Spokesperson
- PR & Communications Manager
- Global Marketing Manager
- International Development Manager
- Analytics & Reporting Manager
- Decision Analytics Manager
- Media Relations Manager
- Communications Specialist
- Sales & Marketing Manager
Malaysian Students: RM 34,800 International Students: RM 38,800 (USD 8,820)
Asia Pacific University of Technology and Innovation (APU)
Overview:
Asia Pacific University of Technology and Innovation (APU) is a private university located in Kuala Lumpur, Malaysia. It is known for its diverse student body, with over half of its students coming from over 130 countries. APU focuses on technology-driven education, aiming to nurture innovation and produce graduates who can adapt and think differently.
Services Offered:
APU offers a range of services to its students, including:
Visa Processing:
APU assists international students with their visa applications, including pre-arrival processing fees, airport assistance, and accommodation upon arrival.Student Welcome Team:
A dedicated team welcomes and assists new students during their first few days in Malaysia and at APU.Orientation Briefings:
Comprehensive orientation programs are provided to help students settle into the university environment, covering academic regulations, facilities, and other essential information.Student Life Activities:
APU encourages student involvement through clubs, societies, and leadership opportunities like the Students' Representative Council and Student Ambassador program.Part-time Working Opportunities:
On-campus part-time jobs are available for students, including library assistant, IT labs technical assistant, programmer, multimedia developer, and Student Ambassador roles.Professional and Personal Development Workshops:
Free workshops are offered to equip students with the skills and attributes needed for successful careers.Health Insurance:
Compulsory health insurance is provided to all international students through EMGS's insurance panel partners.Student Life and Campus Experience:
APU fosters a vibrant and unique student life with over 60 clubs and societies. Students are encouraged to participate in social, sporting, and cultural activities on campus, building lifelong friendships and exploring new experiences.
Key Reasons to Study There:
Cosmopolitan Learning Environment:
APU's diverse student community from over 130 nations provides a truly international learning experience.Technology-Focused Education:
APU's programs emphasize technology and innovation, preparing students for the demands of the digital age.Affordable Living Costs:
Malaysia offers a relatively affordable cost of living compared to other countries, making it an attractive destination for international students.Career-Oriented Approach:
APU focuses on developing students' professional skills and attributes, equipping them for successful careers.Strong International Recognition:
APU's engineering degrees are internationally recognized, providing graduates with global career opportunities.Academic Programs:
APU offers a wide range of academic programs, including:
Pre-University Studies:
Foundation programs, diploma programs, and certificate programs.Undergraduate Studies:
Bachelor's degrees in Computing, Technology & Games Development, Design, Advertising, Animation & VFX, Business, Management, Marketing & Tourism, Accounting, Banking, Finance & Actuarial, Engineering, Media, International Relations & Psychology.Postgraduate Studies:
Master's degrees and Doctor of Philosophy programs in various fields.Other:
Entry Requirements:
- Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Language Proficiency Requirements:
For international students:
- IELTS: 6.0 Students from English-speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
