Master of Business Administration with a specialism in Digital Leadership

Program Overview

This program equips professionals with advanced skills in digital transformation, technology mastery, and innovative problem-solving. It covers behavioral science, marketing analytics, and business intelligence applications, fostering independent learning and continuous professional development. The program includes core modules, specialization modules, electives, and a project, preparing graduates for careers in various management and analytics roles.

Program Outline

Outline:

• This program is specifically designed to provide:
• Advanced skills to take on the challenges of digital transformation.
• The ability to master the technology associated with the profession.
• Innovative problem-solving skills that are capable of tackling global business management issues.
• Understanding of behavioural science and marketing analytics' skills on tools and business intelligence applications.
• The ability to learn independently and to take responsibility for continuing professional development.
• Understanding of and critical analysis of the digital business and management environment.
• Effective communication towards different audiences and circumstances via a variety of communication tools and methods.
• Personal effectiveness through effective self-management within the professional environment.
• The program comprises of:
• 6 core modules (including Research Methodology module)
• 4 specialization modules

Careers:

• Analytics & Reporting Manager
• Business Development Manager
• Digital Business Analyst
• Digital Business Consultant
• Business Research Analyst
• Chief Executive Officer (CEO)
• Chief Marketing Officer (CMO)
• Corporate Strategy Manager
• Decision Analytics Manager
• Entrepreneur
• General Manager
• Global Purchasing Manager
• Digital Transformation Manager
• Logistic and Supply Chain Manager
• Management Consultant
• International Marketing Manager

Malaysian Students: RM 34,800 International Students: RM 38,800 (USD 8,820)