Master of Business Administration

Program Overview

The Master of Business Administration (MBA) program at Asia Pacific University (APU) equips students with comprehensive knowledge and skills in business management. Through core modules, elective options, and a project, the program covers essential topics such as strategy, finance, marketing, and human resources. Taught by experienced faculty, the MBA prepares graduates for successful careers in various industries, including banking, consulting, and operations.

Program Outline

Outline:

Program Content:

The Master of Business Administration (MBA) program at Asia Pacific University (APU) is designed to provide students with the knowledge and skills necessary to succeed in management positions in various industries. The program covers a wide range of topics, including business strategy, finance, marketing, human resources, and operations.

Program Structure:

The MBA program consists of 8 core modules, 2 elective modules, and a project. The core modules cover the essential foundations of business management, while the elective modules allow students to specialize in a particular area of interest. The project provides students with the opportunity to apply their knowledge and skills to a real-world business problem.

Course Schedule:

The MBA program is offered on a full-time (1+ years) or part-time (2-3 years) basis. The full-time program is offered in two intakes per year, while the part-time program is offered in four intakes per year.

Individual Modules with Descriptions:

• Organizational Behaviour: This module examines the behaviour of individuals and groups within organizations.
Topics covered include motivation, leadership, communication, and conflict resolution.
• Managerial Finance: This module provides an overview of the principles of financial management.
Topics covered include financial planning, budgeting, capital budgeting, and investment analysis.
• Global Strategic Management: This module examines the challenges and opportunities of managing businesses in a global environment.
Topics covered include globalization, international trade, and cross-cultural management.
• Strategic Marketing Management: This module provides an overview of the principles of marketing management.
Topics covered include market research, product development, pricing, and promotion.
• Managerial Economics: This module examines the application of economic principles to business decision-making.
Topics covered include supply and demand, market structure, and game theory.
• Statistical Decision Making: This module provides an overview of the principles of statistical analysis.
Topics covered include descriptive statistics, inferential statistics, and regression analysis.
• Human Resource Management: This module examines the principles of human resource management.
Topics covered include recruitment, selection, training, and development.
• Research Methodology: This module provides an overview of the principles of research methodology.
Topics covered include research design, data collection, and data analysis.
• Project: The project is a major research project that allows students to apply their knowledge and skills to a real-world business problem.

Assessment:

The MBA program is assessed through a variety of methods, including:

• Exams: Exams are used to assess students' knowledge of the course material.
• Assignments: Assignments are used to assess students' ability to apply their knowledge and skills to real-world business problems.
• Projects: Projects are used to assess students' ability to conduct independent research and analysis.
• Presentations: Presentations are used to assess students' ability to communicate their ideas effectively.

Teaching:

The MBA program is taught by a team of experienced faculty members who are experts in their respective fields. The faculty use a variety of teaching methods, including lectures, discussions, case studies, and simulations.

Careers:

The MBA program prepares students for a wide range of careers in management. Graduates of the program have gone on to work in a variety of industries, including banking, finance, consulting, marketing, and operations.

Malaysian Students: RM 34,800 International Students: RM 38,800 (USD 8,820)