Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality

Program Overview

The Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality provides a comprehensive understanding of the tourism and hospitality industry, emphasizing sustainability and operational skills. This three-year program, offered in partnership with De Montfort University and recognized by IMI Switzerland, equips students with a wide range of employable skills, including research, marketing, problem-solving, and communication. Graduates are prepared for leadership positions in the service industry, with a focus on economic, environmental, social-cultural, and technological factors.

Program Outline

Degree Overview:

The Bachelor of Arts (Honours) in Tourism Management with a specialism in Hospitality is specifically designed to provide a solid understanding of travel, tourism, and hospitality business for sustainable development of the service industry. This three years undergraduate programme will provide a clear appreciation of tourism management and hospitality with operational and practical skills, related attractions, functions and destinations. This programme is also a Dual degree programme offered in partnership with De Montfort University (DMU) and is recognised by International Management Institute (IMI) from Switzerland.

Objectives:

• Understanding of the context, nature, function and significance of travel, tourism, and hospitality activities to hold executive management and leadership positions in the services industry.
• Comprehensive awareness of technical and operational expertise, as well as sustainability of the tourism and hospitality industry with an emphasis on economic, environmental, social-cultural, and technological factors.
• Exposure to theoretical and practical issues of tourism and hospitality businesses.
• Wide range of employable skills, such as the ability to do research, develop, and market tourism and hospitality products and destinations; critical thinking; problem-solving; and interpretative skills; and excellent written and oral communication.

Outline:

Degree Level 1

Students will be equipped with theoretical and practical aspects of tourism and hospitality as a discipline. In addition, students will also be exposed to the basic understanding of the context within which travel, tourism and hospitality industry operate through modules such as introduction to management, accounting, marketing, entrepreneurship, law, people management and with specific focus on issues involved in managing services besides developing business and communication skills, computing and IT skills, and independent learning. Students will also be exposed to various techniques and applications involved in virtual reality and augmented reality in introduction to VRAR and Metaverse.

COMMON MODULES

• Accounting Skills
• Business and Communication Skills
• Digital Thinking and Innovation
• Introduction to Management
• Marketing
• People Management
• Fundamental of Entrepreneurship
• Introduction to Hospitality & Tourism
• Introduction to Service Management
• Legal Aspects in the Hospitality and Tourism Industry
• Introduction to VRAR and Metaverse

Degree Level 2

A broader range of skills will be learnt, in which students will gain a better understanding in tourism and hospitality business with modules such as e-tourism, digital marketing, consumer behaviour, retail, geography, international culture and communication, revenue management, hotel accommodation and restaurant management. In addition, they will explore topics and techniques in various sectoral applications within tourism and hospitality management. We will further nurture their creativity and innovation as well as independent learning to prepare them for the workplace and for further research activities.

COMMON MODULES

• Digital Marketing
• Consumer Behaviour
• Business Research Methods
• Innovation Process
• E-Tourism
• Geography of Travel and Tourism
• International Cultural and Communication

SPECIALISED MODULES

• Retail Travel Operation
• Ticketing and Computer Reservation System
• Hospitality & Tourism Revenue Management
• Hotel Accommodation Management
• Restaurant Management

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling contemporary issues and sustainable practices, in the areas of related policies, marketing, events and management, with aims to groom them as a tourism and hospitality industry leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES

• Crisis Management and Communication
• Venture Building
• International Tourism Marketing
• Meetings, Incentives, Conventions and Exhibitions
• Monitoring and Evaluation of Service Management
• Managing People and Performance

SPECIALISED MODULES

• Investigations in Hospitality Management
• Tourism Policy, Planning and Development
• Sustainability in Tourism & Hospitality Industry
• Hotel Innovation Management
• Hospitality Management Project

MQA COMPULSORY SUBJECTS

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption

Careers:

• Guest Relations Manager
• Travel and Tour Consultant
• Corporate Travel Manager
• Restaurant Management
• Hotel Manager
• Resort Manager
• Event Manager
• Entertainment Manager
• Retail Business Manager
• Tourism, Culture and Conservation Representative
• Marketing Manager

Tuition Fees and Payment Information:

Malaysian Students Year 1: RM 31,000 Year 2: RM 32,200 Year 3: RM 33,400 Total: RM 96,600 International Students Year 1: RM 32,000 (USD 7,270) Year 2: RM 33,100 (USD 7,520) Year 3: RM 34,400 (USD 7,820) Total: RM 99,500 (USD 22,610)