Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership

Program Overview

The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership from Asia Pacific University equips students with the skills and knowledge to lead digital transformation in the Industrial Revolution 4.0. The program emphasizes the application of digital technologies and strategies to drive business success and innovation. Graduates are prepared for careers in the digital business sector, including roles such as Digital Lead, Digital Transformation Manager, and Digital Strategist.

Program Outline

Degree Overview:

The Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership degree from Asia Pacific University (APU) is designed to equip students with the latest technologies and strategies for digital transformation in the context of the Industrial Revolution 4.0. It provides a comprehensive understanding of the role of digital leadership in driving business success and innovation in a rapidly evolving digital landscape. The program emphasizes the application of knowledge to solve real-world business problems, fostering problem-solving, creativity, and communication skills.

Outline:

Level 1

• Introduction to Management
• Digital Thinking and Innovation
• Quantitative Skills
• Business and Communication Skills
• Fundamentals of Entrepreneurship
• People Management
• Accounting Skills
• Marketing
• Business Law
• Business Economics

Level 2

• Behavioural Science in Organisation
• Innovation Process
• Enterprise Resource Planning with SAP Platform
• Business Ethics and Governance
• Critical Thinking in Management
• Business Research Methods
• Operations Management
• E-Business Management
• Leading Digital Business Transformation
• Digital Marketing
• E-Commerce
• Elective Module: Managing Finance or Financial Management

Level 3

• Strategic Management
• Venture Building
• Asian Economics
• Digital Finance
• Digital Strategy and Analytics
• Contemporary Management
• Investigations in Business Management
• Global Marketing
• Digital Execution
• Business Management Project

Careers:

Graduates of the Bachelor of Arts (Honours) in Business Management with a specialism in Digital Leadership program are equipped for a range of careers in the digital business sector, including:

• Digital Lead
• Business IT Analyst
• Digital Transformation Manager
• Digital Strategist
• Digital Technology Consultant
• Digital Designer
• E-Entrepreneur
• Digital Solutions Leader
• Digital Media Specialist
• Digital Strategy Manager
• Chief Digital Officer